6 min read
For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of state, urban or rural, diverse or homogenous.
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4 min read
Any school looking to increase student enrollment can gain a lot from learning inbound marketing tactics.
6 min read
Higher ed marketing has changed a great deal in the last decade. Traditional marketing and advertising efforts are becoming more and more...
4 min read
The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled...
7 min read
If you're a regional university or career school buying inquiries from lead-gen vendors you already know the leads can show up fast and cold. Warming...
6 min read
How To Monitor Your School's Social Media Marketing: Within education marketing, it's almost impossible to look beyond social media as a crucial...
5 min read
Lead Nurturing To Increase Student Enrollment: Connecting education with traditional business marketing strategies is not always easy. "Leads" and...
7 min read
What To Expect In Education Marketing: With the evolution of technology and consumer behaviors, Universities and Higher Education Institutions are...
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Truths in Higher Education Branding: You want to stand out. Your college or university is simply different than the others. Yes, they boast about a...
7 min read
For decades, sending students a view book and a personalized letter from admissions was enough to get them to visit campus, apply, and become a...
Brandy Castle
Chris Davie