Chris Davie

5 min read

Enrollment Marketing: Engaging Parents During Enrollment Time

Chris Davie: Sep 19, 2023 10:25:50 AM

Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year cycle, all designed to increase enrollment and retain newly enrolled students at your institution.

4 min read

Building a Successful Social Media Strategy for Schools

Chris Davie: Apr 28, 2023 9:31:40 AM

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

3 min read

Social Media Marketing for Schools [Paid versus Organic]

Chris Davie: Feb 23, 2023 12:43:00 PM

Any current effort in attracting potential students to your institution that doesn't include some social media component is incomplete. That might...

4 min read

Overcoming Shifts in Education Marketing

Chris Davie: Jan 30, 2023 9:37:36 AM

Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a...

5 min read

How You Collect Your Education Leads Matters

Chris Davie: Oct 27, 2022 10:47:35 AM

When it comes to student lead generation, getting as many contacts into your admissions database is only part of the equation. The process of how...

4 min read

The Role of Prospecting in Education Lead Generation

Chris Davie: Jul 29, 2022 9:36:40 AM

Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education...

5 min read

Student Enrollment Lead Generation: Inbound vs Outbound

Chris Davie: Jul 7, 2022 9:24:36 AM

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective....

6 min read

Exercise Caution When Purchasing Student Leads Online

Chris Davie: Jun 9, 2022 10:06:00 AM

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...

5 min read

Making the Most of Your Higher Education Marketing Strategy

Chris Davie: May 26, 2022 10:48:41 AM

Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions...

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

Chris Davie: Apr 28, 2022 10:04:54 AM

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions...

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