Chris Davie

6 min read

The Future of Admissions: How AI is Transforming Enrollment Marketing

Chris Davie: Jun 25, 2024 2:27:15 PM

In the rapidly evolving landscape of higher education, the competition for attracting prospective students has never been greater. Universities and colleges are constantly seeking innovative ways to stand out and connect with potential applicants.

5 min read

Enrollment Marketing: Engaging Parents During Enrollment Time

Chris Davie: Sep 19, 2023 10:25:50 AM

Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year...

4 min read

Building a Successful Social Media Strategy for Schools

Chris Davie: Apr 28, 2023 9:31:40 AM

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

3 min read

Social Media Marketing for Schools [Paid versus Organic]

Chris Davie: Feb 23, 2023 12:43:00 PM

Any current effort in attracting potential students to your institution that doesn't include some social media component is incomplete. That might...

4 min read

Overcoming Shifts in Education Marketing

Chris Davie: Jan 30, 2023 9:37:36 AM

Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a...

5 min read

How You Collect Your Education Leads Matters

Chris Davie: Oct 27, 2022 10:47:35 AM

When it comes to student lead generation, getting as many contacts into your admissions database is only part of the equation. The process of how...

4 min read

The Role of Prospecting in Education Lead Generation

Chris Davie: Jul 29, 2022 9:36:40 AM

Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education...

5 min read

Student Enrollment Lead Generation: Inbound vs Outbound

Chris Davie: Jul 7, 2022 9:24:36 AM

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective....

6 min read

Exercise Caution When Purchasing Student Leads Online

Chris Davie: Jun 9, 2022 10:06:00 AM

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...

5 min read

Making the Most of Your Higher Education Marketing Strategy

Chris Davie: May 26, 2022 10:48:41 AM

Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions...

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