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Chris Davie

4 min read

The Role of Prospecting in Education Lead Generation

Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education sector, you might have hundreds of student prospects expressing interest in your school, but few of...

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Student Enrollment Lead Generation: Inbound vs Outbound

4 min read

Student Enrollment Lead Generation: Inbound vs Outbound

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective. Thanks in part, to changing student preferences and external factors outside any school's control.

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Exercise Caution When Purchasing Student Leads Online

4 min read

Exercise Caution When Purchasing Student Leads Online

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across the United States. A Google search of the phrase purchase student leads surfaces more than 65 million...

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Making the Most of Your Higher Education Marketing Strategy

4 min read

Making the Most of Your Higher Education Marketing Strategy

Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions spent on digital and traditional marketing campaigns specifically designed to recruit students. The...

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Is Your Higher Education Inbound Marketing Google Ready?

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions professionals. After all, 67% of prospective students use search engines as their first (and most...

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Education Lead Generation: Why It’s Pivotal to Your Success

3 min read

Education Lead Generation: Why It’s Pivotal to Your Success

Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get their messaging to their core audiences, admissions and communications offices struggle to build on existing...

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Inbound Marketing for Colleges

3 min read

Inbound Marketing for Colleges: Why it’s so Important

Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques, colleges can attract new students and increase their enrollment numbers. 

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Understanding the Admissions Funnel

4 min read

Understanding the Admissions Funnel [and Why You Need One]

Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought uncertainties that make student behaviors impossible to predict.

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Don’t Let Your School Website Design Hinder Marketing Efforts

4 min read

Don’t Let Your School Website Design Hinder Marketing Efforts

When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective students and drive potential leads to request more information, then, ultimately enrolling in your program. 

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Sonority Group Education Marketing Plan

3 min read

Education Marketing Plan: Is it Time to Hire Help?

Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know when you're offering no substance. Even if you targeted older generations, the chances of getting by...

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