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Marketing Automation for Higher Education

Nurture prospective students with personalized, automated campaigns built to drive engagement and enrollment at scale.

Let’s Talk Enrollment Funnels

What Is Marketing Automation for Education?

Marketing automation helps institutions engage with prospects throughout the enrollment process—without relying on manual follow-up. From email and SMS workflows to lead scoring and CRM integration, automation simplifies complex lead management activities and keeps students moving toward enrollment.

Today’s students expect timely, relevant, and personalized communication. Automation makes it possible to meet those expectations—efficiently and effectively.

Automation Challenges We Help Solve
 

Our  Marketing Automation Services

 

Email & SMS Campaigns

Design personalized email marketing and text messaging workflows that drive enrollment and engagement.

Lead Scoring & Segmentation

Qualify and prioritize leads based on behavior, demographics, and engagement history.

Automated Enrollment Journeys

Create full-funnel workflows to guide prospective students from inquiry to application.

CRM & Tech Stack Integration

Connect your CRM with marketing tools to ensure automation triggers are fast, accurate, and actionable.

 

 

Discover

We evaluate your existing funnel, platforms, and student journey to understand where automation can reduce manual effort and improve responsiveness.

Plan

We define segmentation rules, lead-scoring models, and journey flows. Each marketing process is mapped to real behavior patterns and designed to move students forward.

Launch

We implement automation inside your CRM or marketing platform—whether you’re using HubSpot, Element451, Salesforce, or others. From emails to nurture tracks, everything is built to scale.

Measure

We track engagement, conversion rates, and campaign performance. Insights fuel optimization, so your lead management becomes smarter over time—not just set-and-forget.
Let's Optimize Your Enrollment Funnel

Insights on Marketing Automation
The Role Counselors Play in the Admissions Funnel

 

In recent years, the college admission landscape has changed rapidly. This can be attributed to...
Breaking Down the Admissions Funnel Flow Chart

 

Not all recruitment marketing is created equal. Experienced higher education marketers know that...
5 Optimization Methods for Your Admissions Recruitment Funnel

 

Make no mistake: a sound understanding of your admissions funnel can make all the difference in...
Streamline Your College Admissions Funnel Using Workflows

 

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can...

Ready to Optimize Your Enrollment Funnel?

During this free session, we’ll review your enrollment marketing efforts and explore opportunities to strengthen your strategy, enhance lead generation, and connect with the right students.

Sonority Group needs the contact information you provide to us to contact you about our services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.