marketing automation
Using technology to automate many of your daily marketing and sales tasks.
the what:
what is marketing automation?
As its name suggests, marketing automation automates marketing and sales processes to reduce workload and allow marketers and recruiters to focus on more strategic tasks. It can include email marketing drip campaigns to student inquiries and applicants, management of those inquiries in your prospective student CRM, social media scheduling of posts in advance, reporting, and more. Marketing automation uses data collected about your audience to improve the messaging sent to them, including dynamic personalization of emails, optimized social media post timing, and more. Its goal is to dynamically drive audiences through the student journey without a significant manual lift.
the why:
why do you need marketing automation?
Limited budgets and staff in higher education recruitment can make complex tasks like email marketing difficult to accomplish. Marketing automation streamlines those processes, helping to target core audiences like prospective students and their parents more effectively. The dynamic personalization opportunities of an integrated automation system and strategy are especially valuable, allowing for automated segmentation and personalization of messages and entire email streams. As a result, colleges and universities that succeed in marketing automation can build comprehensive marketing processes and communication streams that make students more likely to inquire, apply, and enroll.
the who:
the sonority group difference.
Managing and nurturing student inquiries and applications is the key to enrollment growth. When partnering with Sonority Group, you can work with experts who leverage technology to automate that process along with many of the daily marketing and admissions tasks that might otherwise take up days of weekly work. Our education expertise allows us not just to replicate what works in other industries but build processes specifically designed for the higher education landscape and audience. As a result, we can help you create efficiencies and save valuable resources, all while improving the experience for prospective students and other core audiences.
works well with...
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Social Media Marketing
Whether driving leads, growing your social media presence or increasing engagement, we will deploy and manage all aspects of your paid social media campaigns.
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Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
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MarTech
Marketing technology like CRMs, Analytics, and Ad Platforms sit at the heart of most successful marketing initiatives, we configure, optimize and integrate these technologies together as a stack to have complete transparency of performance across marketing campaigns.
- Social Media Marketing
- Content Creation & Graphic Design
- MarTech
Social Media Marketing
Whether driving leads, growing your social media presence or increasing engagement, we will deploy and manage all aspects of your paid social media campaigns.
Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
MarTech
Marketing technology like CRMs, Analytics, and Ad Platforms sit at the heart of most successful marketing initiatives, we configure, optimize and integrate these technologies together as a stack to have complete transparency of performance across marketing campaigns.
it's time to niche your education-based marketing efforts.
Over...
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years of combined education marketing experience
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unique leads generated for schools
$0
managed digital ad spend