5 min read
Increasing ROI with Higher Education Content Marketing
Make no mistake: in the competitive world of higher education, content marketing can make or break your enrollment...
content creation & graphic design
Developing content to attract, nurture and convert prospects.
the what:
what is content creation and graphic design?
Content creation and graphic design are a significant part of any marketing and recruitment campaign development, putting strategy into words and visuals designed to attract and convert the audience. Content creation, in particular, focuses on the written word, including anything from web and landing pages to blog posts, ebooks, and case studies. Graphic design adds visuals, including layout, photo selections, and visual branding on any of these and other elements. Both must be developed in concert to communicate a consistent message and maximize their impact.
the why:
why do you need content creation and graphic design?
It's not just what you say – it's how you say it. Even the strongest and most convincing message won't land if it isn't communicated in a way that matches the audience's preferences, or doesn't stand out visually in the digital noise of today's education environment. Professional content development and graphic design, especially when developed strategically and in concert, can ensure a convincing, consistent, and powerful message as you look to reach your core student and parent audiences. As a result, schools can optimize their investment in content and digital marketing by making every word, and every image, count.
the who:
the sonority group difference.
Prospective students have unique needs and preferences when consuming online content. When working with Sonority Group, you gain a partner with in-depth expertise in education, particularly in the digital realm. We can develop and utilize your web and landing pages, blog posts, and even long-form content like ebooks and case studies to build a more consistent message and visual presence for your school. Every piece of content adds up to a greater whole, helping you better attract, nurture, and convert prospects throughout the student enrollment journey.
works well with...
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Integrated Marketing Strategy
Beginning with market research and positioning, we develop target audiences, key messages, a content and communication plan for the team to execute.
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Social Media Marketing
Whether driving leads, growing your social media presence or increasing engagement, we will deploy and manage all aspects of your paid social media campaigns.
-
Programmatic & Connected TV
Utilizing diverse display inventory such as connected TVs, digital billboards and private networks like Disney+ or Hulu, we are able to reach your target audiences across their entire digital experience.
- Integrated Marketing Strategy
- Social Media Marketing
- Programmatic & Connected TV
Integrated Marketing Strategy
Beginning with market research and positioning, we develop target audiences, key messages, a content and communication plan for the team to execute.
Social Media Marketing
Whether driving leads, growing your social media presence or increasing engagement, we will deploy and manage all aspects of your paid social media campaigns.
Programmatic & Connected TV
Utilizing diverse display inventory such as connected TVs, digital billboards and private networks like Disney+ or Hulu, we are able to reach your target audiences across their entire digital experience.
5 min read
Generate Leads for Education [6 Content Marketing Ideas]
May 5, 2022 by Brittany Burke
Lead generation has two key players:
1) The businesses trying to pursue prospective customers.
2) The customers...
it's time to niche your education-based marketing efforts.
Over...
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years of combined education marketing experience
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unique leads generated for schools
$0
managed digital ad spend