4 min read
Chris Davie: Apr 28, 2022 10:04:54 AM
In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions professionals. After all, 67% of prospective students use search engines as their first (and most...
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3 min read
Brittany Burke: Apr 21, 2022 10:10:47 AM
Everyone needs a niche. This is especially true in higher education marketing, where finding external partners with existing expertise within your niche can turn into a crucial competitive advantage.
3 min read
Brandy Castle: Apr 14, 2022 12:16:08 PM
The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your institution. And when you're in such a high-stakes industry, you can't afford to appear unprepared,...
3 min read
Chris Davie: Apr 7, 2022 9:38:05 AM
Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get their messaging to their core audiences, admissions and communications offices struggle to build on existing...
3 min read
Brittany Burke: Mar 24, 2022 9:48:50 AM
For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for future college students, a school's website is the single most important tool to find information and...
3 min read
Brandy Castle: Mar 17, 2022 9:47:20 AM
It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly evolving, and the tactics used by enrollment managers need to adapt. One key area that needs regular attention...
3 min read
Chris Davie: Mar 10, 2022 9:36:26 AM
Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques, colleges can attract new students and increase their enrollment numbers.
4 min read
Chris Davie: Mar 3, 2022 10:05:09 AM
Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought uncertainties that make student behaviors impossible to predict.
3 min read
Brandy Castle: Feb 23, 2022 10:47:19 AM
Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one of the most powerful digital marketing strategies for lead nurturing. Colleges and universities have a...
4 min read
Brittany Burke: Feb 8, 2022 9:38:37 AM
The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from admissions to alumni to individual academic departments.
