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Overcoming Shifts in Education Marketing

3 min read

Overcoming Shifts in Education Marketing

Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a luxury but a must-have. Keeping up with these shifts can seem like a never-ending game of cat and mouse;...

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Social Media Strategies for Colleges

3 min read

Social Media Strategies for Colleges [Are They Worth It?]

Make no mistake. When it comes to marketing, social media has fundamentally changed over the last decades. And while a single blog article would not...

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The Right Marketing Strategies for Online Education Programs

4 min read

The Right Marketing Strategies for Online Education Programs

The last few years have shown that online education programs have become pivotal to success across the higher education landscape. What became a...

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5 Optimization Methods for Your Admissions Recruitment Funnel

4 min read

5 Optimization Methods for Your Admissions Recruitment Funnel

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...

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How You Collect Your Education Leads Matters

4 min read

How You Collect Your Education Leads Matters

When it comes to student lead generation, getting as many contacts into your admissions database is only part of the equation. The process of how...

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Importance of Lead Generation in Online Education

5 min read

Importance of Lead Generation in Online Education

Online learning programs have carved out a niche in higher education over the last decade. Add in the arrival of the COVID-19 pandemic, and...

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Inbound Marketing for Universities: Reinventing the Wheel

5 min read

Inbound Marketing for Universities: Reinventing the Wheel

If you're a marketer looking to improve your recruitment and promotional strategies, chances are you've heard about inbound marketing for higher...

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Streamline Your College Admissions Funnel Using Workflows

4 min read

Streamline Your College Admissions Funnel Using Workflows

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...

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The Role of Prospecting in Education Lead Generation

4 min read

The Role of Prospecting in Education Lead Generation

Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education...

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Student Enrollment Lead Generation: Inbound vs Outbound

5 min read

Student Enrollment Lead Generation: Inbound vs Outbound

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective....

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