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Sonority Group Blog

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions professionals. After all, 67% of prospective students use search engines as their first (and most...

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Higher Education Marketing Firms Are the Niche You Need

3 min read

Higher Education Marketing Firms Are the Niche You Need

Everyone needs a niche. This is especially true in higher education marketing, where finding external partners with existing expertise within your niche can turn into a crucial competitive advantage. 

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What to Look for When Hiring a Higher Education Marketing Agency

3 min read

What to Look for When Hiring a Higher Education Marketing Agency

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your institution. And when you're in such a high-stakes industry, you can't afford to appear unprepared,...

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Education Lead Generation: Why It’s Pivotal to Your Success

3 min read

Education Lead Generation: Why It’s Pivotal to Your Success

Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get their messaging to their core audiences, admissions and communications offices struggle to build on existing...

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6 Tips for Finding the Best School Website Design Agency

3 min read

6 Tips for Finding the Best School Website Design Agency

For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for future college students, a school's website is the single most important tool to find information and...

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Why It's Time to Audit Your Admissions Enrollment Funnel

3 min read

Why It's Time to Audit Your Admissions Enrollment Funnel

It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly evolving, and the tactics used by enrollment managers need to adapt. One key area that needs regular attention...

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Inbound Marketing for Colleges

3 min read

Inbound Marketing for Colleges: Why it’s so Important

Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques, colleges can attract new students and increase their enrollment numbers. 

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Understanding the Admissions Funnel

4 min read

Understanding the Admissions Funnel [and Why You Need One]

Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought uncertainties that make student behaviors impossible to predict.

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Email Newsletters for Higher Education Digital Marketing

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one of the most powerful digital marketing strategies for lead nurturing. Colleges and universities have a...

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Does Your Higher Education Marketing Account for Hidden Decision Makers?

4 min read

Does Your Higher Education Marketing Account for Hidden Decision Makers?

The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from admissions to alumni to individual academic departments.

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