8 min read
The Future of Admissions: How AI is Transforming Enrollment Marketing
In the rapidly evolving landscape of higher education, the competition for attracting prospective students has never...
programmatic & connected TV (CTV) advertising
Reaching your target audiences across their entire digital experience.
the what:
what is programmatic & connected TV (CTV) advertising?
Programmatic Display and connected TV (CTV) advertising refers to any paid messaging on devices connected to the internet. Like streaming services that show TV programs in a digital, on-demand format and websites publishers beyond those within Google's network. Ads typically appear as either TV commercial-like ads shown before, during, and after streamed programming, or as digital billboards accompanying the video content and ads within webpage articles. For example, colleges and universities can run CTV ads on the home screen of Roku TVs and during programming on ad-supported streaming services like Hulu while also using digital display ads within web content relevant to a degree program they offer. CTV advertising is programmatic, meaning it can be targeted like other digital campaigns based on audience demographics and behaviors on a broad, realtime, automated level.
the why:
why you need programmatic & connected TV (CTV) advertising?
As members of Gen Z, prospective students no longer watch TV in the traditional sense. Even their parents are moving towards digital streaming services. That makes programmatic CTV advertising a core component of the outreach strategy for any school looking to reach its core audiences on its terms. Ads are often unskippable and unaffected by ad blockers, making this one of the few strategies to receive the audience's undivided attention. Finally, the programmatic targeting opportunities of CTV campaigns allow colleges and universities to build custom campaigns specifically designed for their core demographics, easily able to scale up and down depending on budgets and enrollment goals.
the who:
the sonority group difference.
Sonority Group's expertise in digital education ad campaigns is invaluable for a complex strategy like programmatic & connected TV advertising. We utilize diverse display inventory, including connected TVs, digital billboards, and even private networks like Disney+ and Hulu, to cast your messaging to core audiences. Experience in cross-channel programmatic campaigns enables us to create integrated campaigns designed to reach prospective students or their parents with the channels and messaging they prefer. As a result, our programmatic CTV ad campaigns fit into and reach across the entire digital experience to build more effective, high-converting messaging.
works well with...
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MarTech
Marketing technology like CRMs, Analytics, and Ad Platforms sit at the heart of most successful marketing initiatives, we configure, optimize and integrate these technologies together as a stack to have complete transparency of performance across marketing campaigns.
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SEM
In the highly competitive search engine marketing ecosystem, we utilize all available campaign formats and networks driven by experience and the power of sophisticated machine learning and AI tools.
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Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
- MarTech
- SEM
- Content Creation & Graphic Design
MarTech
Marketing technology like CRMs, Analytics, and Ad Platforms sit at the heart of most successful marketing initiatives, we configure, optimize and integrate these technologies together as a stack to have complete transparency of performance across marketing campaigns.
SEM
In the highly competitive search engine marketing ecosystem, we utilize all available campaign formats and networks driven by experience and the power of sophisticated machine learning and AI tools.
Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
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The Role Counselors Play in the Admissions Funnel
Oct 11, 2023 by Brittany Burke
In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics,...
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Enrollment Marketing Plan: Timing Your Campaigns
Jul 17, 2023 by Brittany Burke
At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of...
it's time to niche your education-based marketing efforts.
Over...
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years of combined education marketing experience
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unique leads generated for schools
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managed digital ad spend