Social Media Marketing for Schools

We help schools build and manage social strategies that boost visibility, drive inquiries, and connect with the right students.

Let’s Talk Social Media Strategy

What Is Social Media Marketing for Schools?

Social media marketing helps schools attract and engage prospective students, families, and alumni through platforms like Instagram, TikTok, LinkedIn, and YouTube.

From content planning and community engagement to campaign management and paid ads, effective social media marketing for schools blends creativity with strategic precision. Done well, it drives traffic, builds trust, and supports your broader enrollment goals.

Why Schools Need a Social Media Strategy

Students don’t just visit your website—they research you on social media. Your presence across platforms is often the first impression of your culture, programs, and student experience.

Social Media Helps Schools:

  • Build awareness and community

  • Create two-way conversations with students and families

  • Run highly targeted campaigns to drive inquiries

  • Share authentic, student-centered content

  • Reinforce brand voice and visual consistency

Whether your goal is lead generation or stronger engagement, social media is a must-have for enrollment marketing strategies.
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What Sets Our Social Strategy Apart

We build social media strategies that speak directly to today’s students—blending platform-specific expertise with enrollment-focused outcomes.

Our Approach Includes:

  • Social media audits and performance roadmaps

  • Paid campaign strategy and full-funnel execution

  • Content calendars and post planning

  • Visual strategy + branded creative

  • Ongoing campaign testing and real-time optimization

Key Metrics We Track:

We focus on measurable results that inform smart decisions:

  • Engagement Rate: Are students interacting with your content?

  • Reach & Impressions: How far is your message going?

  • CTR & Conversions: Are your ads driving real inquiries?

  • Cost Per Lead (CPL): Is your budget working efficiently?

  • Funnel Attribution: Are social campaigns contributing to enrollment?
Let's Optimize Your Social Media Strategy
Partnering with Sonority Group has been a game-changer for Kable Academy. Their expert guidance in lead generation, SEO strategy, and overall marketing advising has helped us scale from a regional presence to a national one with confidence. They act as true strategic partners, constantly optimizing performance and aligning with our goals to deliver results.
Chris Ellison
President - Kable Academy

About Sonority Group

We’re a team of marketing, technology, and education management experts dedicated to helping schools grow. As former school leaders, we bring a unique perspective and a deep understanding of the complexities of running institutions and the recruitment strategies needed to succeed.

Our approach combines human expertise with the power of technology to design and execute enrollment growth initiatives. From building conversion-focused websites to implementing targeted advertising, SEO, and marketing automation, we create solutions tailored to the unique needs of each school.

Every institution has its own story to tell, and we're here to make sure it's told.

Articles on Social Media Marketing for Education

Request Your Social Media Strategy Assessment

During this free session, we’ll review your social media marketing efforts and explore opportunities to strengthen your strategy, enhance lead generation, and connect with the right students.

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