6 min read
Building a Successful Social Media Strategy for Schools
In today's connected world, social media marketing has become an essential tool for colleges and universities looking...
social media marketing
Deploying and managing all aspects of your paid social media campaigns.
the what:
what is social media marketing?
Social media marketing focuses on optimizing an organization's presence on social networks like Facebook, Instagram, LinkedIn, Snapchat, and TikTok. It can include anything from optimizing the business page, creating consistent text and visual content, and running paid campaigns. The in-the-moment nature of social media requires constant attention, which usually occurs through executing a comprehensive social media strategy. Effective social media marketing can help to accomplish marketing goals like driving website traffic, inquiries, and audience engagement.
the why:
why do you need social media marketing?
Social media has become one of the most critical channels for prospective students to learn more about potential schools. And alumni to keep up to date with their alma mater. It's a unique marketing platform that, at its best, acts as a two-way communication channel with your audience. Colleges and universities that excel in social media marketing don't just promote their programs or campus but also engage their audience through open, community-driven content. Extensive paid campaign options allow schools to run highly targeted, relevant campaigns specifically designed to reach their core audiences and business goals.
the who:
the sonority group difference.
Social media marketing has the potential for immense success, but only for organizations constantly engaged in building content, learning from published content, and engaging with their audience. When partnering with Sonority Group, you gain a partner with a close understanding of both the medium and the audience, helping you build a social media and paid campaign strategy designed to exceed your goals. From driving leads to growing your social media presence and increasing engagement, we can deploy and manage all aspects of your paid social media campaigns. Continuous evaluations of each campaign within the broader context of your recruitment goals help us optimize messaging and targeting to maximize the return on your social media investment.
works well with...
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Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
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SEM
In the highly competitive search engine marketing ecosystem, we utilize all available campaign formats and networks driven by experience and the power of sophisticated machine learning and AI tools.
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MarTech
Marketing technology like CRMs, Analytics, and Ad Platforms sit at the heart of most successful marketing initiatives, we configure, optimize and integrate these technologies together as a stack to have complete transparency of performance across marketing campaigns.
- Content Creation & Graphic Design
- SEM
- MarTech
Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
SEM
In the highly competitive search engine marketing ecosystem, we utilize all available campaign formats and networks driven by experience and the power of sophisticated machine learning and AI tools.
MarTech
Marketing technology like CRMs, Analytics, and Ad Platforms sit at the heart of most successful marketing initiatives, we configure, optimize and integrate these technologies together as a stack to have complete transparency of performance across marketing campaigns.
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Social Media Strategies for Colleges [Are They Worth It?]
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Make no mistake. When it comes to marketing, social media has fundamentally changed over the last decades. And while a...
it's time to niche your education-based marketing efforts.
Over...
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years of combined education marketing experience
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unique leads generated for schools
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managed digital ad spend