search engine marketing (SEM)
Driven by experience and the power of sophisticated machine learning and AI tools.
the what:
what is SEM?
Search engine marketing is the process of placing text-based ads at or near the top of relevant search results on some of the world's most popular websites--search engines. Advertisers who run SEM campaigns place 'bids' on search terms that are relevant to both their audience and product or brand, ensuring that their message appears alongside or above unpaid (organic) SEO results. Platforms like Google and Bing typically reserve the top three to five results for paid search advertisements. Beyond the main search results page, SEM ads can also appear on secondary search pages like Google or Bing Maps, Shopping, and more.
the why:
why do you need SEM?
Search engines like Google have become the central college research tool for most prospective students and their families. SEM allows your school to prominently display your messaging on searches for your school or related topics like financial aid. Unlike organic search engine optimization (SEO), which can take months to implement, paid SEM starts to bring results immediately after the start of a new campaign, with ad placements near the top of the results page ensuring instant visibility. SEM can have an almost immediate impact on the enrollment funnel, driving prospective students who are actively searching for schools to your website.
the who:
the sonority group difference.
SEM has the potential for immense and almost immediate success, but its setup can be complex. Platforms like Google and Bing employ in-depth algorithms to ensure audiences only see the most relevant, highest-quality ads at the top of search results. When working with Sonority Group, you gain a partner that understands the nuances of paid search and can set up your campaigns to excel in education-related contexts. In the highly competitive search engine marketing ecosystem, we can use and implement all available campaign formats and networks to optimize your campaigns for enrollment, driven by our experience and the power of sophisticated AI tools.
works well with...
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MarTech
Marketing technology like CRMs, Analytics, and Ad Platforms sit at the heart of most successful marketing initiatives, we configure, optimize and integrate these technologies together as a stack to have complete transparency of performance across marketing campaigns.
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Marketing Automation
Lead nurturing and management is key to growth, with the use of technology we automate many of the daily marketing and sales tasks (including email) to create efficiencies and save resources while improving the experience for your prospects.
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Programmatic & Connected TV
Utilizing diverse display inventory such as connected TVs, digital billboards and private networks like Disney+ or Hulu, we are able to reach your target audiences across their entire digital experience.
- MarTech
- Marketing Automation
- Programmatic & Connected TV
MarTech
Marketing technology like CRMs, Analytics, and Ad Platforms sit at the heart of most successful marketing initiatives, we configure, optimize and integrate these technologies together as a stack to have complete transparency of performance across marketing campaigns.
Marketing Automation
Lead nurturing and management is key to growth, with the use of technology we automate many of the daily marketing and sales tasks (including email) to create efficiencies and save resources while improving the experience for your prospects.
Programmatic & Connected TV
Utilizing diverse display inventory such as connected TVs, digital billboards and private networks like Disney+ or Hulu, we are able to reach your target audiences across their entire digital experience.
it's time to niche your education-based marketing efforts.
Over...
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years of combined education marketing experience
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unique leads generated for schools
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managed digital ad spend