search engine optimization (SEO)
Driving search engine ranking and visibility.
the what:
what is SEO?
Search engine optimization (SEO) is the process of optimizing every part of your website to ensure that it appears prominently in relevant searches on websites like Google and Bing. SEO is organic, differing from paid search engine marketing (SEM) in that content is placed on search engines entirely due to its relevance to a search, rather than an advertising budget. It requires a close understanding of (both) user behaviors and search engine algorithms to build strategies that place a school's website and individual web pages on, or as close as possible, to the first listing of search results. Comprehensive SEO requires a process that ranges from initial keyword research to content creation, website structure updates, and link-building strategies.
the why:
why do you need SEO?
Search engines like Google, Bing, and YouTube have become indispensable parts of the modern student journey. It's where many prospective students and families go to learn more about general education-related topics as well as the institutions they consider attending. Education institutions that prioritize SEO can ensure a prominent and credible presence on these core sites, ensuring visibility of their website and directing students and other audiences to the right places within the site to maximize their chances of conversion. SEO also integrates naturally into larger content marketing and website efforts, creating a strategic throughline to optimize an institution's digital presence.
the who:
the sonority group difference.
SEO is a complex concept, and it only increases in complexity for educational institutions that manage websites with thousands of individual pages and almost as many stakeholders. Working with the Sonority Group provides a unique advantage with our combination of topical and industry expertise. Our extensive experience in the education industry allows us to match and satisfy the unique needs of the sector, building strategies specifically designed to attract students and other core audiences. We drive search engine rankings and visibility through optimized content, networked content distribution, highly-focused keyword optimization, and data markup to ensure search engines understand your website, no matter how complex it might get.
works well with...
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Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
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Marketing Automation
Lead nurturing and management is key to growth, with the use of technology we automate many of the daily marketing and sales tasks (including email) to create efficiencies and save resources while improving the experience for your prospects.
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Social Media Marketing
Whether driving leads, growing your social media presence or increasing engagement, we will deploy and manage all aspects of your paid social media campaigns.
- Content Creation & Graphic Design
- Marketing Automation
- Social Media Marketing
Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
Marketing Automation
Lead nurturing and management is key to growth, with the use of technology we automate many of the daily marketing and sales tasks (including email) to create efficiencies and save resources while improving the experience for your prospects.
Social Media Marketing
Whether driving leads, growing your social media presence or increasing engagement, we will deploy and manage all aspects of your paid social media campaigns.
it's time to niche your education-based marketing efforts.
Over...
0
years of combined education marketing experience
0
unique leads generated for schools
$0
managed digital ad spend