4 min read
Chris Davie: Apr 7, 2022 9:38:05 AM
Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get their messaging to their core audiences, admissions and communications offices struggle to build on...
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3 min read
Brittany Burke: Mar 24, 2022 9:48:50 AM
For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for...
4 min read
Brandy Castle: Mar 17, 2022 9:47:20 AM
It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...
5 min read
Chris Davie: Mar 10, 2022 9:36:26 AM
Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques,...
![Understanding the Admissions Funnel [and Why You Need One]](https://www.sonoritygroup.com/hubfs/Understanding%20the%20Admissions%20Funnel%20and%20Why%20You%20Need%20One%5D.png)
5 min read
Chris Davie: Mar 3, 2022 10:05:09 AM
Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...
3 min read
Brandy Castle: Feb 23, 2022 10:47:19 AM
Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...
5 min read
Brittany Burke: Feb 8, 2022 9:38:37 AM
The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from...
4 min read
Chris Davie: Jan 25, 2022 9:40:50 AM
When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective...
5 min read
Chris Davie: Jan 11, 2022 9:24:56 AM
Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know...
6 min read
Brandy Castle: Dec 9, 2021 10:48:31 AM
For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...
