Sonority Group Blog

4 min read

4 Ways Inbound Marketing Can Convert Prospects to Students

Chris Davie: Oct 18, 2018 2:51:00 PM

Improving Your School's Enrollment Conversion With Inbound Marketing: 

In higher education, digital marketing tends to take a back seat. For decades, sending students a view book and a personalized letter from admissions was enough to get them to visit...

5 min read

Reach Gen Z with Your School's Social Media Marketing On Instagram

Brandy Castle: Oct 3, 2018 7:44:00 AM

Improving Your School's Social Media Marketing on Instagram:

The conversation has been all about Millennials for years. The time has come to shift our focus to Generation Z. Luckily, your education marketing strategies aren't starting from ground zero...

4 min read

5 Inbound Lead Magnets To Increase School Enrollment

Chris Davie: Sep 12, 2018 3:16:00 PM

5 Content Lead Magnets That Increase School Enrollment

Higher education marketing has changed drastically over the past few years. The days in which a university could simply send a viewbook to a large list of purchased SAT names are long over. Today, as...

4 min read

Social Media Marketing For Schools - Are You Leveraging Your Community?

Brandy Castle: Aug 16, 2018 2:36:00 PM

It's Time Your Students Get Involved

We've truly arrived in the digital age. Today, almost every college and university has a social media presence. And yet, few of them can show actual success in attracting potential students and their parents, while...

4 min read

Want to Increase Student Enrollment? 5 Inbound Marketing Tips for Colleges

Chris Davie: Jul 31, 2018 4:47:32 PM

Need To Increase Student Enrollment?

Here's a sobering statistic: overall student enrollment in higher education has been falling over the past six years, according to the data from the National Student Clearinghouse Research Center. Unfortunately, this...

6 min read

Higher Education Lead Generation - Building A Successful Strategy

Chris Davie: May 15, 2018 5:37:31 PM

How To Build A Successful Higher Education Lead Generation Strategy 

When building a successful lead generation strategy, an important question to ask is “What result am I aiming for?” Great question! But what do real results mean? It's different for...

4 min read

Three Sales Lessons From The Lion's Den - Hubspot's Pipeline Bootcamp

Chris Davie: Mar 28, 2018 1:59:29 PM

Three Sales Lessons From The Lions

As a co-founder of a boutique growth agency I realized it was time to scale our business and not only focus on growing other peoples businesses. What a concept! The problem was, I hate to sell. I’ve always been so...

3 min read

How To Increase School Enrollment With 5 Key Metrics

Chris Davie: Mar 19, 2018 5:21:43 PM

Is your school growing?

We all love data when evaluating the success of marketing campaigns, website redesigns or the performance of our admissions teams. But are we using it to establish our growth strategies? We should!

When working to increase...

2 min read

What's Next For Audio Education?

Chris Davie: Sep 29, 2015 7:03:00 AM

This article by Partner Chris Davie originally appeared in the September 2015 issue of  ProSound News and touches on the new Department of Education's "Gainful Employment" regulations and their potential effects on Pro Audio Educators and Students.