5 min read
Updated: April 2025 - We’ve refreshed this article with the latest statistics and education marketing trends. The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in...
Read More >
4 min read
Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get...
3 min read
For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for...
4 min read
It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...
5 min read
Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques,...
![Understanding the Admissions Funnel [and Why You Need One]](https://www.sonoritygroup.com/hs-fs/hubfs/Understanding%20the%20Admissions%20Funnel%20and%20Why%20You%20Need%20One%5D.png?width=800&height=450&name=Understanding%20the%20Admissions%20Funnel%20and%20Why%20You%20Need%20One%5D.png)
5 min read
Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...
3 min read
Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...
5 min read
The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from...
4 min read
When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective...
5 min read
Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know...
