Brandy Castle

4 min read

Why You Need More than an Admissions Funnel Template

Brandy Castle: Jun 16, 2022 11:14:46 AM

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be education marketing gold can leave your school's marketing efforts feeling like a woefully unlucky bunch. 

4 min read

Simple School Website Design Ideas to Boost Engagement

Brandy Castle: May 19, 2022 9:48:25 AM

We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned website users do and never return. 

3 min read

What to Look for When Hiring a Higher Education Marketing Agency

Brandy Castle: Apr 14, 2022 12:16:08 PM

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your institution. And when you're in such a high-stakes industry, you can't afford to appear unprepared,...

3 min read

Why It's Time to Audit Your Admissions Enrollment Funnel

Brandy Castle: Mar 17, 2022 9:47:20 AM

It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly evolving, and the tactics used by enrollment managers need to adapt. One key area that needs regular attention...

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Brandy Castle: Feb 23, 2022 10:47:19 AM

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one of the most powerful digital marketing strategies for lead nurturing. Colleges and universities have a...

4 min read

5 Social Media Strategies for Increased School Enrollment

Brandy Castle: Dec 9, 2021 10:48:31 AM

For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of state, urban or rural, diverse or homogenous. 

4 min read

Social Media Marketing For Schools - 7 Metrics You Should Be Tracking

Brandy Castle: Dec 4, 2019 11:44:38 AM

How To Monitor Your School's Social Media Marketing:

Within education marketing, it's almost impossible to look beyond social media as a crucial channel and opportunity. From unpaid organic efforts to paid ads, colleges and universities around the world...

5 min read

Reach Gen Z with Your School's Social Media Marketing On Instagram

Brandy Castle: Oct 3, 2018 7:44:00 AM

Improving Your School's Social Media Marketing on Instagram:

The conversation has been all about Millennials for years. The time has come to shift our focus to Generation Z. Luckily, your education marketing strategies aren't starting from ground zero...

4 min read

Social Media Marketing For Schools - Are You Leveraging Your Community?

Brandy Castle: Aug 16, 2018 2:36:00 PM

It's Time Your Students Get Involved

We've truly arrived in the digital age. Today, almost every college and university has a social media presence. And yet, few of them can show actual success in attracting potential students and their parents, while...