Brandy Castle

Brandy leads creative at Sonority Group, blending insight and heart to craft visual and verbal strategies that connect schools with the students they serve.

The Role Counselors Play in the Admissions Funnel

5 min read

The Role Counselors Play in the Admissions Funnel

In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on the internet, and straightforward application processes.

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Enrollment Marketing: Engaging the Next Generation of Students

4 min read

Enrollment Marketing: Engaging the Next Generation of Students

Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...

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Breaking Down the Admissions Funnel Flow Chart

6 min read

Breaking Down the Admissions Funnel Flow Chart

Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...

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Importance of a CRM in Inbound Marketing for Schools

3 min read

Importance of a CRM in Inbound Marketing for Schools

Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...

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Social Media Strategies for Colleges [Are They Worth It?]

3 min read

Social Media Strategies for Colleges [Are They Worth It?]

Make no mistake. When it comes to marketing, social media has fundamentally changed over the last decades. And while a single blog article would not...

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The Right Marketing Strategies for Online Education Programs

4 min read

The Right Marketing Strategies for Online Education Programs

The last few years have shown that online education programs have become pivotal to success across the higher education landscape. What became a...

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5 Optimization Methods for Your Admissions Recruitment Funnel

6 min read

5 Optimization Methods for Your Admissions Recruitment Funnel

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...

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Importance of Lead Generation in Online Education

5 min read

Importance of Lead Generation in Online Education

Online learning programs have carved out a niche in higher education over the last decade. Add in the arrival of the COVID-19 pandemic, and...

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Inbound Marketing for Universities: Reinventing the Wheel

5 min read

Inbound Marketing for Universities: Reinventing the Wheel

If you're a marketer looking to improve your recruitment and promotional strategies, chances are you've heard about inbound marketing for higher...

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Streamline Your College Admissions Funnel Using Workflows

4 min read

Streamline Your College Admissions Funnel Using Workflows

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...

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