Brandy Castle

4 min read

Streamline Your College Admissions Funnel Using Workflows

Brandy Castle: Aug 4, 2022 12:03:05 PM

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...

4 min read

Why You Need More than an Admissions Funnel Template

Brandy Castle: Jun 16, 2022 11:14:46 AM

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...

4 min read

Simple School Website Design Ideas to Boost Engagement

Brandy Castle: May 19, 2022 9:48:25 AM

We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned...

3 min read

What to Look for When Hiring a Higher Education Marketing Agency

Brandy Castle: Apr 14, 2022 12:16:08 PM

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your...

3 min read

Why It's Time to Audit Your Admissions Enrollment Funnel

Brandy Castle: Mar 17, 2022 9:47:20 AM

It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Brandy Castle: Feb 23, 2022 10:47:19 AM

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...

4 min read

5 Social Media Strategies for Increased School Enrollment

Brandy Castle: Dec 9, 2021 10:48:31 AM

For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...

3 min read

5 Advantages of Using Marketing Automation for Schools

Brandy Castle: Oct 5, 2021 8:45:11 AM

The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled...

4 min read

Social Media Marketing For Schools - 7 Metrics You Should Be Tracking

Brandy Castle: Dec 4, 2019 11:44:38 AM

How To Monitor Your School's Social Media Marketing:

Within education marketing, it's almost impossible to look beyond social media as a crucial...