How To Monitor Your School's Social Media Marketing

 

Within education marketing, it's almost impossible to look beyond social media as a crucial channel and opportunity. From unpaid organic efforts to paid ads, colleges and universities around the world are increasingly using Snapchat, Facebook, Instagram, and other social media accounts to reach their core audience. In that space, they compete with more than 60 million brands who actively use Facebook.

 

Given these numbers, it's tempting to just jump right in. Chances are you've already got a social media presence. The question is, are you being strategic?

 

Improving Your School's Social Media Marketing on Instagram

 

The conversation has been all about Millennials for years. The time has come to shift our focus to Generation Z. Luckily, your education marketing strategies aren't starting from ground zero because many of the same marketing methods apply to Gen Z. However, there are a few significant differences. One of them is that Instagram is to Gen Z what Facebook is to Millennials. Gen Z'ers post updates about their lives, comment on each other's posts and have real conversations on the platform. As a result, Instagram delivers some of the highest engagement rates for higher education institutions.

 

To reach prospective students, you should be working on creating a strong presence on Instagram with eye-catching posts, social interactions, and creative marketing.

 

It's Time Your Students Get Involved

We've truly arrived in the digital age. Today, almost every college and university has a social media presence. And yet, few of them can show actual success in attracting potential students and their parents, while assuring them your school is the right fit.

 

 

I remember exactly the moment I heard a colleague say “Sometimes it’s better to be decisive than right” for the first time. We were discussing the hiring process for 2 open positions within our company. He introduced a new hiring concept to me of having a group information session for interested applicants, then scheduling individual interviews for those who stood out. This was such a foreign concept for me that I had to be convinced that it was going to work. I was guilty of being stuck in the “This is the way we’ve always done it” mindset and I was admittedly skeptical already.