Brandy Castle

3 min read

Importance of Lead Generation in Online Education

Online learning programs have carved out a niche in higher education over the last decade. Add in the arrival of the COVID-19 pandemic, and enrollment in these programs has skyrocketed. Statistics from the U.S. Department of Education found that...

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Streamline Your College Admissions Funnel Using Workflows

4 min read

Streamline Your College Admissions Funnel Using Workflows

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...

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Why You Need More than an Admissions Funnel Template

4 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...

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Simple School Website Design Ideas to Boost Engagement

4 min read

Simple School Website Design Ideas to Boost Engagement

We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned...

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What to Look for When Hiring a Higher Education Marketing Agency

3 min read

What to Look for When Hiring a Higher Education Marketing Agency

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your...

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Why It's Time to Audit Your Admissions Enrollment Funnel

3 min read

Why It's Time to Audit Your Admissions Enrollment Funnel

It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...

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Email Newsletters for Higher Education Digital Marketing

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...

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5 Social Media Strategies for Increased School Enrollment

4 min read

5 Social Media Strategies for Increased School Enrollment

For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...

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3 min read

5 Advantages of Using Marketing Automation for Schools

The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled...

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Social-Media-Marketing-For-Schools-Metrics

4 min read

Social Media Marketing For Schools - 7 Metrics You Should Be Tracking

How To Monitor Your School's Social Media Marketing:

Within education marketing, it's almost impossible to look beyond social media as a crucial...

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