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Brandy Castle: May 23, 2023 11:15:10 AM
Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students look to attend college, institutions have to contend with a continually evolving set of expectations...
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4 min read
Brandy Castle: Apr 12, 2023 8:59:22 AM
Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...
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Brandy Castle: Jan 11, 2023 11:00:59 AM
Make no mistake. When it comes to marketing, social media has fundamentally changed over the last decades. And while a single blog article would not...
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Brandy Castle: Dec 8, 2022 10:04:56 AM
The last few years have shown that online education programs have become pivotal to success across the higher education landscape. What became a...
3 min read
Brandy Castle: Oct 13, 2022 10:16:34 AM
Online learning programs have carved out a niche in higher education over the last decade. Add in the arrival of the COVID-19 pandemic, and...
4 min read
Brandy Castle: Aug 4, 2022 12:03:05 PM
Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...
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Brandy Castle: Jun 16, 2022 11:14:46 AM
Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...
4 min read
Brandy Castle: May 19, 2022 9:48:25 AM
We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned...
3 min read
Brandy Castle: Apr 14, 2022 12:16:08 PM
The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your...
3 min read
Brandy Castle: Mar 17, 2022 9:47:20 AM
It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...
