5 min read
The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective. Thanks in part, to changing student preferences and external factors outside any school's control.
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6 min read
Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and works.
5 min read
Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...
6 min read
Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...
9 min read
Updated: April 2025 - We’ve refreshed this article with the latest statistics and inbound marketing trends for schools. We can’t help but “Google.”...
5 min read
Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions...
6 min read
We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned...
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6 min read
Lead generation has two key players: 1) The businesses trying to pursue prospective customers. 2) The customers deciding whether a company is...
4 min read
In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions...
4 min read
Everyone needs a niche. This is especially true in higher education marketing, where finding external partners with existing expertise within your...
