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Sonority Group Blog

4 min read

Don’t Let Your School Website Design Hinder Marketing Efforts

When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective students and drive potential leads to request more information, then, ultimately enrolling in your...

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Sonority Group Education Marketing Plan

3 min read

Education Marketing Plan: Is it Time to Hire Help?

Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know when you're offering no substance. Even if you targeted older generations, the chances of getting by...

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Sonority Group Higher Education Marketing

4 min read

5 Social Media Strategies for Increased School Enrollment

For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of state, urban or rural, diverse or homogenous. 

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School Website Design

4 min read

5 Inbound Marketing Mistakes to Avoid in School Website Design

Any school looking to increase student enrollment can gain a lot from learning inbound marketing tactics. 

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4 min read

6 Reasons Inbound Marketing Improves Your Student Enrollment

Higher education marketing has changed a great deal in the last decade. Traditional marketing and advertising efforts are becoming more and more ineffective, but new avenues are taking their place. 

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3 min read

5 Advantages of Using Marketing Automation for Schools

The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled several directions, marketing your school can seem overwhelming.

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4 min read

Using Education Lead Generation Companies - Do They Work?

How To Leverage Education Lead Generation Companies:

Inbound marketing has seen a rapid rise in higher education in recent years. Its focus on value verse promotion is especially effective for prospective students and their families, who are about to...

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Social-Media-Marketing-For-Schools-Metrics

4 min read

Social Media Marketing For Schools - 7 Metrics You Should Be Tracking

How To Monitor Your School's Social Media Marketing:

Within education marketing, it's almost impossible to look beyond social media as a crucial channel and opportunity. From unpaid organic efforts to paid ads, colleges and universities around the world...

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Increase-student-enrollment-lead-nurturing

4 min read

The Role of Lead Nurturing in Increasing Student Enrollment

Lead Nurturing To Increase Student Enrollment:

Connecting education with traditional business marketing strategies is not always easy. "Leads" and "sales" are foreign terms to education marketers and admissions professionals who just want to grow their...

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5 Education Marketing Trends

6 min read

5 Trends In Higher Education Marketing

What To Expect In Education Marketing:

With the evolution of technology and consumer behaviors, Universities and Higher Education Institutions are entering a new phase of Digital Marketing. Like other industries, educators must embrace these changes and...

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