Sonority Group Blog

3 min read

Education Marketing Plan: Is it Time to Hire Help?

Chris Davie: Jan 11, 2022 9:24:56 AM

Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know when you're offering no substance. Even if you targeted older generations, the chances of getting by...

4 min read

5 Social Media Strategies for Increased School Enrollment

Brandy Castle: Dec 9, 2021 10:48:31 AM

For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of state, urban or rural, diverse or homogenous. 

4 min read

5 Inbound Marketing Mistakes to Avoid in School Website Design

Brittany Burke: Nov 9, 2021 8:43:48 AM

Any school looking to increase student enrollment can gain a lot from learning inbound marketing tactics. 

4 min read

6 Reasons Inbound Marketing Improves Your Student Enrollment

Brittany Burke: Oct 20, 2021 11:19:06 AM

Higher education marketing has changed a great deal in the last decade. Traditional marketing and advertising efforts are becoming more and more ineffective, but new avenues are taking their place. 

3 min read

5 Advantages of Using Marketing Automation for Schools

Brittany Burke: Oct 5, 2021 8:45:11 AM

The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled several directions, marketing your school can seem overwhelming.

4 min read

Using Education Lead Generation Companies - Do They Work?

Chris Davie: Dec 18, 2019 9:15:00 AM

How To Leverage Education Lead Generation Companies:

Inbound marketing has seen a rapid rise in higher education in recent years. Its focus on value verse promotion is especially effective for prospective students and their families, who are about to...

4 min read

Social Media Marketing For Schools - 7 Metrics You Should Be Tracking

Brandy Castle: Dec 4, 2019 11:44:38 AM

How To Monitor Your School's Social Media Marketing:

Within education marketing, it's almost impossible to look beyond social media as a crucial channel and opportunity. From unpaid organic efforts to paid ads, colleges and universities around the world...

4 min read

The Role of Lead Nurturing in Increasing Student Enrollment

Chris Davie: May 2, 2019 4:59:48 PM

Lead Nurturing To Increase Student Enrollment:

Connecting education with traditional business marketing strategies is not always easy. "Leads" and "sales" are foreign terms to education marketers and admissions professionals who just want to grow their...

6 min read

5 Trends In Higher Education Marketing

Chris Davie: Jan 24, 2019 1:28:09 PM

What To Expect In Education Marketing:

With the evolution of technology and consumer behaviors, Universities and Higher Education Institutions are entering a new phase of Digital Marketing. Like other industries, educators must embrace these changes and...