about us

We’re not your typical agency—and we’re proud of that.

Sonority Group is a team of former school operators, marketers, and creative thinkers who understand the real-world challenges of education marketing firsthand. We’ve opened schools, led admissions teams, and now help institutions across the country grow with clarity, creativity, and confidence.

Every institution has something powerful to offer. We’re here to help the right students see it—and take action.

Discover

We learn your story.
Every engagement starts with deep listening—your programs, audience, goals, and where things stand today. We bring curiosity, not assumptions.

Plan

We build a smart, focused strategy.
Once we understand your needs, we develop a tailored roadmap—one that prioritizes what matters and sets you up to win across the entire student journey.

Launch

We bring the strategy to life.
From campaign creative to automation workflows to website updates, we execute with precision and creativity. We stay hands-on, collaborative, and responsive.

Measure

We test, analyze, and improve.
Nothing stands still. We track performance, share insights, and make continuous improvements—so your marketing gets smarter over time.

Brandy Castle

Partner - Creative Director

With over two decades of experience in admissions, education management, and education marketing, Brandy's ability to identify the ideal connection point with students has been instrumental in driving growth for both clients and aspiring learners.

In her spare time, Brandy enjoys raising two strong girls, loves home improvement projects, and is an avid boxer (and a die-hard boxing fan!)

Chris Davie

Partner - Marketing Director

Chris brings over 20 years of experience in marketing for national and international schools. He has a deep understanding of education management and helped many schools find their identity and expand.

After work, you can find Chris raising his kids, mountain biking, or on his adventure motorcycle.

Michael Elliott

Digital Marketing Manager

Michael's central focus is meticulously driving enrollment growth through digital marketing channels. He ensures that every aspect of our digital campaigns aligns with our client's objectives and delivers exceptional results.

When not working, Michael can be found spending time with his two dogs, traveling, playing the latest video games, or working on music.