Research, development and positioning for schools and education-based businesses.
the what:
what is integrated marketing?
Integrating your marketing efforts means approaching your student recruitment more holistically. It's about making sure that all marketing and recruitment-related decisions, from market research to identifying your audience to implementing the best-suited marketing channels, are created as a single, comprehensive strategy. It unifies your school's website, search engine optimization, social media strategy, media outreach, paid ad campaigns, print materials, and even your admissions counselors' personal outreach. In the process, an integrated marketing strategy creates a single marketing and recruitment plan that can meet and surpass core institutional goals.
the why:
why do you need integrated marketing?
At its best, an integrated marketing strategy ensures that no effort or marketing investment is wasted. Prospective students don't think of a school's outreach differently depending on the channel they happen to be on. Instead, they consider the larger experience across all their touchpoints with that school. Considering every channel and initiative in its broader context allows schools to optimize their marketing efforts, ensuring a more consistent and successful campaign throughout the recruitment cycle. A more integrated, strategic marketing approach ensures that messaging is never isolated, allowing colleges and universities to tell their story across all campaigns and channels seamlessly.
the who:
the sonority group difference.
A strategic marketing approach requires a partner to guide you through that strategy from beginning to end. Sonority Group's deep understanding of the education landscape and the channels required to reach prospective students has allowed us to take that partnership approach. We create integrated marketing strategies that consider the full student journey and recruitment cycle. Our partnership begins with market research and positioning insights, which leads to developing target audiences, key messages, and a content and communication plan for the team to execute. And we'll be by your side every step of the way to ensure sustainable marketing and recruitment success.
About Sonority Group
We’re a team of marketing, technology, and education management experts dedicated to helping schools grow. As former school leaders, we bring a unique perspective and a deep understanding of the complexities of running institutions and the recruitment strategies needed to succeed.
Our approach combines human expertise with the power of technology to design and execute enrollment growth initiatives. From building conversion-focused websites to implementing targeted advertising, SEO, and marketing automation, we create solutions tailored to the unique needs of each school.
Every institution has its own story to tell, and we're here to make sure it's told.
During this free session, we’ll review your enrollment marketing efforts and explore opportunities to strengthen your strategy, enhance lead generation, and connect with the right students.
