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The Role Counselors Play in the Admissions Funnel
In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics,...
integrated marketing
Research, development and positioning for schools and education-based businesses.
the what:
what is integrated marketing?
Integrating your marketing efforts means approaching your student recruitment more holistically. It's about making sure that all marketing and recruitment-related decisions, from market research to identifying your audience to implementing the best-suited marketing channels, are created as a single, comprehensive strategy. It unifies your school's website, search engine optimization, social media strategy, media outreach, paid ad campaigns, print materials, and even your admissions counselors' personal outreach. In the process, an integrated marketing strategy creates a single marketing and recruitment plan that can meet and surpass core institutional goals.
the why:
why do you need integrated marketing?
At its best, an integrated marketing strategy ensures that no effort or marketing investment is wasted. Prospective students don't think of a school's outreach differently depending on the channel they happen to be on. Instead, they consider the larger experience across all their touchpoints with that school. Considering every channel and initiative in its broader context allows schools to optimize their marketing efforts, ensuring a more consistent and successful campaign throughout the recruitment cycle. A more integrated, strategic marketing approach ensures that messaging is never isolated, allowing colleges and universities to tell their story across all campaigns and channels seamlessly.
the who:
the sonority group difference.
A strategic marketing approach requires a partner to guide you through that strategy from beginning to end. Sonority Group's deep understanding of the education landscape and the channels required to reach prospective students has allowed us to take that partnership approach. We create integrated marketing strategies that consider the full student journey and recruitment cycle. Our partnership begins with market research and positioning insights, which leads to developing target audiences, key messages, and a content and communication plan for the team to execute. And we'll be by your side every step of the way to ensure sustainable marketing and recruitment success.
works well with...
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SEO
We drive search engine ranking and visibility by leveraging optimized content, networked content distribution, highly focused keyword optimization and data markup to ensure search engines understand your website.
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SEM
In the highly competitive search engine marketing ecosystem, we utilize all available campaign formats and networks driven by experience and the power of sophisticated machine learning and AI tools.
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Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
- SEO
- SEM
- Content Creation & Graphic Design
SEO
We drive search engine ranking and visibility by leveraging optimized content, networked content distribution, highly focused keyword optimization and data markup to ensure search engines understand your website.
SEM
In the highly competitive search engine marketing ecosystem, we utilize all available campaign formats and networks driven by experience and the power of sophisticated machine learning and AI tools.
Content Creation & Graphic Design
We develop and utilize website pages, landing pages, blog post and long-form content like ebooks or case studies to attract, nurture and convert prospects.
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Enrollment Marketing Plan: Timing Your Campaigns
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Enrollment Marketing: Engaging the Next Generation of Students
May 23, 2023 by Brandy Castle
Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As...
it's time to niche your education-based marketing efforts.
Over...
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years of combined education marketing experience
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unique leads generated for schools
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managed digital ad spend