marketing technology (MarTech)
Synthesize technology stacks to optimize and integrate your marketing efforts.
the what:
what is MarTech?
MarTech is a short descriptor of the software solutions marketers use to optimize their marketing strategy and implementations. Examples range from content management (CMS) solutions and customer relationship management (CRM) systems to email marketing software, social media scheduling and monitoring software, marketing reporting solutions, and more. A comprehensive MarTech strategy aims to synthesize various technology stacks to optimize and integrate marketing efforts, helping to achieve your marketing objectives. For example, education institutions may use a CRM system to manage student inquiries for admissions counselors, connecting with an email marketing tool for effective drip campaigns to drive applications and a reporting dashboard that summarizes performance across all channels.
the why:
why do you need MarTech?
An integrated marketing technology stack can greatly benefit colleges and universities looking to optimize every stage of the enrollment funnel. From capturing to managing individual inquiries and applications, to more targeted, personalized, and automated communications, MarTech provides enrollment marketers and recruiters with the opportunity to streamline every part of their effort. Implemented the right way, it also helps to bridge the gap between admissions and marketing, providing unified solutions that both sides of the recruitment team can use to create a single, consistent, convincing stream of multi-channel communications.
the who:
the sonority group difference.
MarTech is a core part of modern digital marketing and sits at the heart of every marketing initiative we work on with our clients. When partnering with schools, Sonority Group can configure, optimize, and integrate these technologies into a single stack. As a result, colleges and universities are able to not just create a more unified stream of communication, but also create complete transparency of performance across all campaigns. The resulting data creates credibility of marketing results for all stakeholders, while also providing insights and opportunities to continue improving efforts across the prospect funnel.
works well with...
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SEM
In the highly competitive search engine marketing ecosystem, we utilize all available campaign formats and networks driven by experience and the power of sophisticated machine learning and AI tools.
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SEO
We drive search engine ranking and visibility by leveraging optimized content, networked content distribution, highly focused keyword optimization and data markup to ensure search engines understand your website.
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Social Media Marketing
Whether driving leads, growing your social media presence or increasing engagement, we will deploy and manage all aspects of your paid social media campaigns.
- SEM
- SEO
- Social Media Marketing
SEM
In the highly competitive search engine marketing ecosystem, we utilize all available campaign formats and networks driven by experience and the power of sophisticated machine learning and AI tools.
SEO
We drive search engine ranking and visibility by leveraging optimized content, networked content distribution, highly focused keyword optimization and data markup to ensure search engines understand your website.
Social Media Marketing
Whether driving leads, growing your social media presence or increasing engagement, we will deploy and manage all aspects of your paid social media campaigns.
it's time to niche your education-based marketing efforts.
Over...
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years of combined education marketing experience
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unique leads generated for schools
$0
managed digital ad spend