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Sonority Group Blog

Don’t Let Your School Website Design Hinder Marketing Efforts

When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective students and drive potential leads to request more information, then, ultimately enrolling in your program. 

Education Marketing Plan: Is it Time to Hire Help?

Education marketing requires a different calculus – and when you're primarily targeting Gen Zers...

5 Social Media Strategies for Increased School Enrollment

For today's college-bound students, choices have never been more plentiful. Students can choose...

5 Inbound Marketing Mistakes to Avoid in School Website Design

Any school looking to increase student enrollment can gain a lot from learning inbound marketing...

6 Reasons Inbound Marketing Improves Your Student Enrollment

Higher education marketing has changed a great deal in the last decade. Traditional marketing...

5 Advantages of Using Marketing Automation for Schools

The importance of an efficient marketing funnel for schools cannot be understated. In today's...

Using Education Lead Generation Companies - Do They Work?

How To Leverage Education Lead Generation Companies:

Inbound marketing has seen a rapid rise in...

Social Media Marketing For Schools - 7 Metrics You Should Be Tracking

How To Monitor Your School's Social Media Marketing:

Within education marketing, it's almost...

The Role of Lead Nurturing in Increasing Student Enrollment

Lead Nurturing To Increase Student Enrollment:

Connecting education with traditional business...

5 Trends In Higher Education Marketing

What To Expect In Education Marketing:

With the evolution of technology and consumer behaviors,...