Sonority Group Blog

4 min read

5 Optimization Methods for Your Admissions Recruitment Funnel

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions marketing strategy. But of course, building that understanding is only the beginning. In addition, you...

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How You Collect Your Education Leads Matters

4 min read

How You Collect Your Education Leads Matters

When it comes to student lead generation, getting as many contacts into your admissions database is only part of the equation. The process of how...

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Importance of Lead Generation in Online Education

3 min read

Importance of Lead Generation in Online Education

Online learning programs have carved out a niche in higher education over the last decade. Add in the arrival of the COVID-19 pandemic, and...

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Inbound Marketing for Universities: Reinventing the Wheel

4 min read

Inbound Marketing for Universities: Reinventing the Wheel

If you're a marketer looking to improve your recruitment and promotional strategies, chances are you've heard about inbound marketing for higher...

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Streamline Your College Admissions Funnel Using Workflows

4 min read

Streamline Your College Admissions Funnel Using Workflows

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...

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The Role of Prospecting in Education Lead Generation

4 min read

The Role of Prospecting in Education Lead Generation

Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education...

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Student Enrollment Lead Generation: Inbound vs Outbound

4 min read

Student Enrollment Lead Generation: Inbound vs Outbound

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective....

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What the Best School Website Design Agencies Have in Common

4 min read

What the Best School Website Design Agencies Have in Common

Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and...

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Why You Need More than an Admissions Funnel Template

4 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...

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Exercise Caution When Purchasing Student Leads Online

4 min read

Exercise Caution When Purchasing Student Leads Online

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...

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