4 min read
Brittany Burke: Jun 28, 2022 9:40:05 AM
Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and works.
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Brandy Castle: Jun 16, 2022 11:14:46 AM
Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be education marketing gold can leave your school's marketing efforts feeling like a woefully unlucky bunch.
4 min read
Chris Davie: Jun 9, 2022 10:06:00 AM
Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across the United States. A Google search of the phrase purchase student leads surfaces more than 65 million...
4 min read
Brittany Burke: Jun 2, 2022 9:31:41 AM
We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers right to their doorstep, and converting them into loyal customers.
4 min read
Chris Davie: May 26, 2022 10:48:41 AM
Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions spent on digital and traditional marketing campaigns specifically designed to recruit students. The...
4 min read
Brandy Castle: May 19, 2022 9:48:25 AM
We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned website users do and never return.
4 min read
Brittany Burke: May 5, 2022 10:12:31 AM
Lead generation has two key players:
1) The businesses trying to pursue prospective customers.
2) The customers deciding whether a company is attractive enough to spend money on.
4 min read
Chris Davie: Apr 28, 2022 10:04:54 AM
In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions professionals. After all, 67% of prospective students use search engines as their first (and most...
3 min read
Brittany Burke: Apr 21, 2022 10:10:47 AM
Everyone needs a niche. This is especially true in higher education marketing, where finding external partners with existing expertise within your niche can turn into a crucial competitive advantage.
3 min read
Brandy Castle: Apr 14, 2022 12:16:08 PM
The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your institution. And when you're in such a high-stakes industry, you can't afford to appear unprepared,...