How To Leverage Education Lead Generation Companies:
Inbound marketing has seen a rapid rise in higher education in recent years. Its focus on value verse promotion is especially effective for prospective students and their families, who are about to make a significant life decision.
That doesn't mean it has to live on its own. In fast-paced student recruitment cycles, additional layers can help to speed up the process of generating leads and nurturing these leads through the funnel. PPC marketing with Google and Facebook Ads, for instance, is a perfect example of augmenting organic traffic tactics for faster results as the long-term education lead generation strategy begins to kick in.