Sonority Group Blog

4 min read

Enrollment Marketing: Engaging Parents During Enrollment Time

Chris Davie: Sep 19, 2023 10:25:50 AM

Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year cycle, all designed to increase enrollment and retain newly enrolled students at your institution.

3 min read

Enrollment Marketing Plan: Timing Your Campaigns

Brittany Burke: Jul 17, 2023 9:53:08 AM

At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...

4 min read

Unleashing the Power of Targeted Ads in Education Marketing

Michael Elliott: Jun 21, 2023 10:14:31 AM

Higher education marketing is becoming increasingly more competitive by the minute. As we move toward the 'demographic cliff' of high school...

3 min read

Enrollment Marketing: Engaging the Next Generation of Students

Brandy Castle: May 23, 2023 11:15:10 AM

Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...

4 min read

Building a Successful Social Media Strategy for Schools

Chris Davie: Apr 28, 2023 9:31:40 AM

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

4 min read

Breaking Down the Admissions Funnel Flow Chart

Brandy Castle: Apr 12, 2023 8:59:22 AM

Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...

4 min read

Increasing ROI with Higher Education Content Marketing

Michael Elliott: Mar 30, 2023 12:04:36 PM

Make no mistake: in the competitive world of higher education, content marketing can make or break your enrollment success. It allows you to...

3 min read

Importance of a CRM in Inbound Marketing for Schools

Brittany Burke: Mar 23, 2023 11:51:44 AM

Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...

3 min read

Social Media Marketing for Schools [Paid versus Organic]

Chris Davie: Feb 23, 2023 12:43:00 PM

Any current effort in attracting potential students to your institution that doesn't include some social media component is incomplete. That might...

3 min read

Overcoming Shifts in Education Marketing

Chris Davie: Jan 30, 2023 9:37:36 AM

Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a...

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