When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective students and drive potential leads to request more information, then, ultimately enrolling in your program.
Education marketing requires a different calculus – and when you're primarily targeting Gen Zers...
For today's college-bound students, choices have never been more plentiful. Students can choose...
Any school looking to increase student enrollment can gain a lot from learning inbound marketing...
Higher education marketing has changed a great deal in the last decade. Traditional marketing...
The importance of an efficient marketing funnel for schools cannot be understated. In today's...
Inbound marketing has seen a rapid rise in...
Within education marketing, it's almost...
Connecting education with traditional business...
With the evolution of technology and consumer behaviors,...