Today’s student journey is more complex and more competitive than ever. Sonority Group provides education marketing solutions that help schools and colleges connect with the right students, nurture them across channels, and turn interest into enrollment.
We’ve partnered with a wide range of institutions across higher education, from trade schools and private colleges to online programs and creative academies. Every school is different, and so are the students they serve. From specialized programs to multi-campus institutions, we help schools navigate their unique market dynamics and execute marketing strategies tailored to their goals.
We Solve Real Enrollment Challenges
Whether it’s attracting the right students, improving conversions, aligning your systems, or optimizing your website—these are the real higher ed marketing barriers we help schools overcome.
Leads are down, and current marketing efforts aren’t producing results. We help schools connect with the right students through messaging that reflects their authentic voice—delivered through highly focused digital marketing.
Enrollment Funnel Inefficiencies
Many schools struggle to convert the leads they already have. We streamline your enrollment journey using automation, nurturing, and clear touchpoints that move students forward.
Disconnected Systems
Disconnected tools and underused CRMs slow down even the best strategies. We help schools unify platforms, automate intelligently, and gain real visibility into performance.
Poor Website Performance
If your website isn’t converting, your marketing is undercut. We audit and enhance UX, mobile performance, and conversion pathways to turn traffic into action.
Core Services
Enrollment Marketing
This is where your enrollment marketing strategy begins. From brand positioning to lead generation planning and journey mapping, we design campaigns that align with your goals and drive student action.
Strategy & Planning: Develop a data-informed roadmap aligned with your goals, program mix, and prospective student segments.
Student Lead Generation: Attract high-intent prospects through digital campaigns that reflect your school’s unique value and voice.
Target Audience & Messaging Strategy: Clarify who you’re targeting and craft messages that resonate across every stage of the funnel.
Enrollment Journey Optimization: Map and improve every step in the student decision process—from first click to start date.
This is how your strategy comes to life. We execute multi-channel marketing campaigns that connect with the right students—driving engagement, inquiries, and measurable enrollment results.
Search Engine Optimization (SEO): Improve visibility and attract organic traffic from students actively searching for programs like yours.
Paid Media (Search, Display, CTV): Launch high-impact campaigns across Google, YouTube, programmatic display, and connected TV.
Social Media Marketing: Build awareness and engagement on the platforms students use most, with strategies designed for each stage of the funnel.
Analytics & Reporting: Gain visibility into campaign performance, lead quality, and ROI—so you can make better decisions faster.
This is how you keep prospective students engaged at scale. We automate key touchpoints across the enrollment journey—using email marketing, SMS, lead scoring, and CRM integration to nurture prospects and drive action.
Email & SMS Campaigns: Stay top-of-mind with automated messages that nurture prospects through every stage of the funnel.
Lead Scoring & Segmentation: Prioritize and personalize outreach based on engagement level, intent signals, and student type.
Automated Enrollment Journeys: Design workflows that respond to prospect behavior and guide them from inquiry to enrollment.
CRM & Tech Stack Integration: Connect your systems to create a seamless flow between marketing and admissions—and unlock better data visibility.
This is where your website starts working like your best recruiter. We transform education websites into enrollment tools—optimized for clarity, engagement, and conversion.
UX Audits: Identify gaps in usability, mobile experience, and conversion flow with expert analysis and clear recommendations.
Website Redesign & Development: Create modern, enrollment-focused websites designed to guide prospective students to action.
Landing Page Optimization: Improve the performance of high-traffic and campaign-specific pages to drive more conversions.
Accessibility & CRO: Remove barriers to engagement and optimize every click path to increase inquiries and enrollment outcomes.
Updated: March 2025 - We’ve refreshed this article with the latest enrollment marketing strategies...
Request Your Digital Marketing Assessment
During this free session, we’ll review your enrollment marketing efforts and explore opportunities to strengthen your strategy, enhance lead generation, and connect with the right students.
