5 min read
Brittany Burke: 10/11/23 8:41 AM
In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on the internet, and straightforward application processes.
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4 min read
Brittany Burke: 7/17/23 9:53 AM
At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...
3 min read
Brittany Burke: 3/23/23 11:51 AM
Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...
6 min read
Brittany Burke: 11/17/22 10:15 AM
Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...
5 min read
Brittany Burke: 9/29/22 9:12 AM
If you're a marketer looking to improve your recruitment and promotional strategies, chances are you've heard about inbound marketing for higher...
6 min read
Brittany Burke: 6/28/22 9:40 AM
Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and works.
6 min read
Brittany Burke: 6/2/22 9:31 AM
We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers...
![Generate Leads for Education [6 Content Marketing Ideas]](https://www.sonoritygroup.com/hs-fs/hubfs/Generate%20Leads%20for%20Education%206%20Content%20Marketing%20Ideas%5D.png?width=800&height=450&name=Generate%20Leads%20for%20Education%206%20Content%20Marketing%20Ideas%5D.png)
6 min read
Brittany Burke: 5/5/22 10:12 AM
Lead generation has two key players: 1) The businesses trying to pursue prospective customers. 2) The customers deciding whether a company is...
4 min read
Brittany Burke: 4/21/22 10:10 AM
Everyone needs a niche. This is especially true in higher education marketing, where finding external partners with existing expertise within your...
3 min read
Brittany Burke: 3/24/22 9:48 AM
For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for...
