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Brittany Burke

4 min read

What the Best School Website Design Agencies Have in Common

Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and works. 

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5 Inbound Education Marketing Ideas for Your School

4 min read

5 Inbound Education Marketing Ideas for Your School

We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers right to their doorstep, and converting them into loyal customers.

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Generate Leads for Education [6 Content Marketing Ideas]

4 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players:

1) The businesses trying to pursue prospective customers.

2) The customers deciding whether a company is attractive enough to spend money on.

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Higher Education Marketing Firms Are the Niche You Need

3 min read

Higher Education Marketing Firms Are the Niche You Need

Everyone needs a niche. This is especially true in higher education marketing, where finding external partners with existing expertise within your niche can turn into a crucial competitive advantage. 

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6 Tips for Finding the Best School Website Design Agency

3 min read

6 Tips for Finding the Best School Website Design Agency

For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for future college students, a school's website is the single most important tool to find information and...

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Does Your Higher Education Marketing Account for Hidden Decision Makers?

4 min read

Does Your Higher Education Marketing Account for Hidden Decision Makers?

The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from admissions to alumni to individual academic departments.

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School Website Design

4 min read

5 Inbound Marketing Mistakes to Avoid in School Website Design

Any school looking to increase student enrollment can gain a lot from learning inbound marketing tactics. 

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4 min read

6 Reasons Inbound Marketing Improves Your Student Enrollment

Higher education marketing has changed a great deal in the last decade. Traditional marketing and advertising efforts are becoming more and more ineffective, but new avenues are taking their place. 

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3 min read

5 Advantages of Using Marketing Automation for Schools

The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled several directions, marketing your school can seem overwhelming.

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