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Sonority Group Blog

4 min read

Streamline Your College Admissions Funnel Using Workflows

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff shortages, especially considering that the student journey is becoming more complicated thanks to the...

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The Role of Prospecting in Education Lead Generation

4 min read

The Role of Prospecting in Education Lead Generation

Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education sector, you might have hundreds of student prospects expressing interest in your school, but few of them...

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Student Enrollment Lead Generation: Inbound vs Outbound

4 min read

Student Enrollment Lead Generation: Inbound vs Outbound

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective. Thanks in part, to changing student preferences and external factors outside any school's control.

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What the Best School Website Design Agencies Have in Common

4 min read

What the Best School Website Design Agencies Have in Common

Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and works. 

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Why You Need More than an Admissions Funnel Template

4 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be education marketing gold can leave your school's marketing efforts feeling like a woefully unlucky bunch. 

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Exercise Caution When Purchasing Student Leads Online

4 min read

Exercise Caution When Purchasing Student Leads Online

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across the United States. A Google search of the phrase purchase student leads surfaces more than 65 million...

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5 Inbound Education Marketing Ideas for Your School

4 min read

5 Inbound Education Marketing Ideas for Your School

We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers right to their doorstep, and converting them into loyal customers.

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Making the Most of Your Higher Education Marketing Strategy

4 min read

Making the Most of Your Higher Education Marketing Strategy

Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions spent on digital and traditional marketing campaigns specifically designed to recruit students. The...

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Simple School Website Design Ideas to Boost Engagement

4 min read

Simple School Website Design Ideas to Boost Engagement

We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned website users do and never return. 

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Generate Leads for Education [6 Content Marketing Ideas]

4 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players:

1) The businesses trying to pursue prospective customers.

2) The customers deciding whether a company is attractive enough to spend money on.

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