6 min read
Exercise Caution When Purchasing Student Leads Online
Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...
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6 min read
Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...
6 min read
We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers...
5 min read
Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions...
6 min read
Lead generation has two key players: 1) The businesses trying to pursue prospective customers. 2) The customers deciding whether a company is...
4 min read
In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions...
5 min read
The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your...
3 min read
For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for...
4 min read
It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...
5 min read
Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...
3 min read
Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...