5 min read
Brittany Burke: Feb 8, 2022 9:38:37 AM
The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from...
5 min read
Chris Davie: Jan 11, 2022 9:24:56 AM
Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know...
6 min read
Brandy Castle: Dec 9, 2021 10:48:31 AM
For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...
5 min read
Brittany Burke: Oct 20, 2021 11:19:06 AM
Higher education marketing has changed a great deal in the last decade. Traditional marketing and advertising efforts are becoming more and more...
4 min read
Brandy Castle: Oct 5, 2021 8:45:11 AM
The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled...
