3 min read
Brandy Castle: 2/23/22 10:47 AM
Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...
5 min read
Brittany Burke: 2/8/22 9:38 AM
The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from...
5 min read
Chris Davie: 1/11/22 9:24 AM
Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know...
6 min read
Brandy Castle: 12/9/21 10:48 AM
For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...
5 min read
Brittany Burke: 10/20/21 11:19 AM
Higher education marketing has changed a great deal in the last decade. Traditional marketing and advertising efforts are becoming more and more...
4 min read
Brandy Castle: 10/5/21 8:45 AM
The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled...
