Sonority Group Blog

Digital Marketing for Schools

5 min read

The Role Counselors Play in the Admissions Funnel

Brittany Burke: Oct 11, 2023 8:41:35 AM

In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on...

4 min read

Enrollment Marketing Plan: Timing Your Campaigns

Brittany Burke: Jul 17, 2023 9:53:08 AM

At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...

5 min read

Unleashing the Power of Targeted Ads in Education Marketing

Michael Elliott: Jun 21, 2023 10:14:31 AM

Higher education marketing is becoming increasingly more competitive by the minute. As we move toward the 'demographic cliff' of high school...

4 min read

Enrollment Marketing: Engaging the Next Generation of Students

Brandy Castle: May 23, 2023 11:15:10 AM

Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...

4 min read

Building a Successful Social Media Strategy for Schools

Chris Davie: Apr 28, 2023 9:31:40 AM

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

3 min read

Importance of a CRM in Inbound Marketing for Schools

Brittany Burke: Mar 23, 2023 11:51:44 AM

Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...

3 min read

Social Media Marketing for Schools [Paid versus Organic]

Chris Davie: Feb 23, 2023 12:43:00 PM

Any current effort in attracting potential students to your institution that doesn't include some social media component is incomplete. That might...

4 min read

Overcoming Shifts in Education Marketing

Chris Davie: Jan 30, 2023 9:37:36 AM

Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a...

3 min read

Social Media Strategies for Colleges [Are They Worth It?]

Brandy Castle: Jan 11, 2023 11:00:59 AM

Make no mistake. When it comes to marketing, social media has fundamentally changed over the last decades. And while a single blog article would not...

4 min read

The Right Marketing Strategies for Online Education Programs

Brandy Castle: Dec 8, 2022 10:04:56 AM

The last few years have shown that online education programs have become pivotal to success across the higher education landscape. What became a...

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