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Digital Marketing for Schools (2)

5 Optimization Methods for Your Admissions Recruitment Funnel

4 min read

5 Optimization Methods for Your Admissions Recruitment Funnel

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...

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How You Collect Your Education Leads Matters

4 min read

How You Collect Your Education Leads Matters

When it comes to student lead generation, getting as many contacts into your admissions database is only part of the equation. The process of how...

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Inbound Marketing for Universities: Reinventing the Wheel

5 min read

Inbound Marketing for Universities: Reinventing the Wheel

If you're a marketer looking to improve your recruitment and promotional strategies, chances are you've heard about inbound marketing for higher...

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Why You Need More than an Admissions Funnel Template

4 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...

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Exercise Caution When Purchasing Student Leads Online

6 min read

Exercise Caution When Purchasing Student Leads Online

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...

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Generate Leads for Education [6 Content Marketing Ideas]

6 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players: 1) The businesses trying to pursue prospective customers. 2) The customers deciding whether a company is...

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Is Your Higher Education Inbound Marketing Google Ready?

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions...

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What to Look for When Hiring a Higher Education Marketing Agency

5 min read

What to Look for When Hiring a Higher Education Marketing Agency

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your...

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Inbound Marketing for Colleges: Why it’s so Important

3 min read

Inbound Marketing for Colleges: Why it’s so Important

Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques,...

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Email Newsletters for Higher Education Digital Marketing

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...

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