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Digital Marketing for Schools

The Role Counselors Play in the Admissions Funnel

3 min read

The Role Counselors Play in the Admissions Funnel

In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on...

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Enrollment Marketing Plan: Timing Your Campaigns

3 min read

Enrollment Marketing Plan: Timing Your Campaigns

At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...

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Unleashing the Power of Targeted Ads in Education Marketing

5 min read

Unleashing the Power of Targeted Ads in Education Marketing

Higher education marketing is becoming increasingly more competitive by the minute. As we move toward the 'demographic cliff' of high school...

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Enrollment Marketing: Engaging the Next Generation of Students

3 min read

Enrollment Marketing: Engaging the Next Generation of Students

Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...

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Building a Successful Social Media Strategy for Schools

4 min read

Building a Successful Social Media Strategy for Schools

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

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Importance of a CRM in Inbound Marketing for Schools

3 min read

Importance of a CRM in Inbound Marketing for Schools

Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...

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Social Media Marketing for Schools [Paid versus Organic]

3 min read

Social Media Marketing for Schools [Paid versus Organic]

Any current effort in attracting potential students to your institution that doesn't include some social media component is incomplete. That might...

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Overcoming Shifts in Education Marketing

3 min read

Overcoming Shifts in Education Marketing

Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a...

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Social Media Strategies for Colleges

3 min read

Social Media Strategies for Colleges [Are They Worth It?]

Make no mistake. When it comes to marketing, social media has fundamentally changed over the last decades. And while a single blog article would not...

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The Right Marketing Strategies for Online Education Programs

4 min read

The Right Marketing Strategies for Online Education Programs

The last few years have shown that online education programs have become pivotal to success across the higher education landscape. What became a...

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