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Sonority Group Blog

Digital Marketing for Schools

Why You Need More than an Admissions Funnel Template

4 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be education marketing gold can leave your school's marketing efforts feeling like a woefully unlucky bunch. 

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Exercise Caution When Purchasing Student Leads Online

4 min read

Exercise Caution When Purchasing Student Leads Online

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across the United States. A Google search of the phrase purchase student leads surfaces more than 65 million...

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Generate Leads for Education [6 Content Marketing Ideas]

4 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players:

1) The businesses trying to pursue prospective customers.

2) The customers deciding whether a company is attractive enough to spend money on.

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Is Your Higher Education Inbound Marketing Google Ready?

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions professionals. After all, 67% of prospective students use search engines as their first (and most...

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What to Look for When Hiring a Higher Education Marketing Agency

3 min read

What to Look for When Hiring a Higher Education Marketing Agency

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your institution. And when you're in such a high-stakes industry, you can't afford to appear unprepared,...

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Inbound Marketing for Colleges

3 min read

Inbound Marketing for Colleges: Why it’s so Important

Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques, colleges can attract new students and increase their enrollment numbers. 

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Email Newsletters for Higher Education Digital Marketing

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one of the most powerful digital marketing strategies for lead nurturing. Colleges and universities have a...

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Does Your Higher Education Marketing Account for Hidden Decision Makers?

4 min read

Does Your Higher Education Marketing Account for Hidden Decision Makers?

The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from admissions to alumni to individual academic departments.

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Sonority Group Education Marketing Plan

3 min read

Education Marketing Plan: Is it Time to Hire Help?

Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know when you're offering no substance. Even if you targeted older generations, the chances of getting by...

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Sonority Group Higher Education Marketing

4 min read

5 Social Media Strategies for Increased School Enrollment

For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of state, urban or rural, diverse or homogenous. 

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