EDUCATION CMO
ON DEMAND

Executive-level marketing leadership that drives growth without the cost of a full-time hire.

WHAT IS A FRACTIONAL CMO?

A Fractional CMO (Chief Marketing Officer) is a senior marketing leader who works part-time with your institution to set strategy, lead execution, and build a sustainable system for enrollment and revenue growth.

WHY IT MATTERS?
(NOW MORE THAN EVER)

Schools are facing shifting demographics, policy changes, heavy competition, and tighter budgets. Enrollment growth is harder to achieve, and what may have worked previously is just not enough. What's needed now is strategic thinking and marketing leadership that removes the noise, aligns teams, and directs strategies and resources toward what truly drives enrollment.

STRATEGIC
CLARITY

One unified strategy and performance visibility that eliminates noise and shows what is actually driving results.

ACCOUNTABLE
LEADERSHIP

Executive-level guidance that aligns strategies, people, budgets, and partners to stay on plan and deliver.

FUNNEL
OPTIMIZATION

From awareness to enrollment, every step of the student journey is optimized to convert interest into action.

ENDURING
CAPABILITY

Playbooks, systems, and dashboards that strengthen teams and keep growth sustainable beyond any single campaign

BLENDING CREATIVITY
& STRATEGY

Sonority Group's Fractional CMO & Advisory practice is led by co-founder Chris Davie. He has spent over two decades helping schools grow. With a background in music production and education leadership, he brings a unique mix of creativity and clarity to guiding institutions. His focus is on aligning strategies, teams, and execution to build long-term growth engines.

WHAT WE DO

We deliver strategy and execution under one roof. Whether leading your staff and vendors or executing directly through our in-house team, we maximize the effectiveness of your entire enrollment marketing system.

Create Clear Direction

Through market analysis, competitor insight, and positioning work, we provide a strategic roadmap that prioritizes resources and sets a clear course for sustainable enrollment growth.

Provide Hands-on Leadership

We take ownership of the strategic plan, align staff and vendors, and establish a cadence of accountability so teams stay focused and execution doesn’t stall.

Build Stronger Funnels

From first click to application, we diagnose friction points, redesign student journeys, and apply conversion strategies that consistently builds interest into inquiries and enrollments.

Provide Actionable Reporting

We build dashboards and run regular performance reviews that reduce data overload, highlight what’s working, and guide fast, confident decision-making.

Build Lasting Capability

We provide playbooks, templates, and coaching that build institutional marketing strength, so your results continue well beyond our engagement.

Provide Agency Support

When needed, our in-house agency steps in to deliver across paid media, content, SEO/SEM, marketing automation, and web/UX. We ensure strategy is not only planned but fully supported.

Schedule CMO Strategy Review

STRATEGIC
ADVISOR

When you need clarity and direction and already have staff to execute.

Independent perspective on your marketing and enrollment strategy
Quarterly roadmap and KPI reviews to keep leadership aligned
Board-ready updates and on-call counsel for critical decisions

CMO
OVERSIGHT

When you need steady leadership to align your team and vendors with growth priorities.

Comprehensive growth plan and channel strategy
Weekly priorities and executive dashboard for visibility
Vendor coordination and campaign oversight to ensure alignment and ROI

CMO
PARTNER

When you need embedded leadership and agency support to drive growth end-to-end.

Interim CMO leadership that is part of your executive team, steering the institution's growth priorities
Direct ownership of the marketing plan, team management and partner integration
Execution delivered by our in-house agency, with KPIs tied to enrollment and revenue outcomes

Schedule CMO Strategy Review

"Partnering with Sonority Group has been a game-changer for Kable Academy. Their expert guidance in lead generation, SEO strategy, and overall marketing advising has helped us scale from a regional presence to a national one with confidence. They act as true strategic partners, constantly optimizing performance and aligning with our goals to deliver results."

Chris Ellison

President - Kable Academy

"Working with the Sonority Group has been transformative for our school. Their expertise in digital marketing and lead generation has significantly increased our inbound opportunities, while supporting our CRM implementation and streamlining our internal processes. The redesign and rebuild of our website not only elevated our brand but also improved user experience and conversion rates. We couldn’t be happier with the results!"

Helen Chamoun

Owner/Director - Technology Learning Center

"I have had the pleasure of working closely with Chris Davie and the Sonority Group team for nearly 2 decades. Knowledgeable, seasoned, and reliable define their model. Any organization that chooses to work with Chris and his team will be in good hands, and will undoubtedly yield positive results from their professionalism and extensive education expertise."

Dr. Joshua Grau

Vice President of Academic Affairs - AIMM

"Sonority Group has been instrumental in helping us engage with prospective students. Their strategic and creative work has allowed us to communicate our values in ways that feel authentic, relevant, and inspiring."

Cathy Baird

President - Dark Horse Institute

OUR PARTNERS

ABOUT
SONORITY GROUP

We’re a team of marketing, technology, and education management experts dedicated to helping schools grow. As former school leaders, we bring a unique perspective and a deep understanding of the complexities of running institutions and the recruitment strategies needed to succeed.

Our approach combines human expertise with the power of technology to design and execute enrollment growth initiatives. From building conversion-focused websites to implementing targeted advertising, SEO, and marketing automation, we create solutions tailored to the unique needs of each school.Every institution has its own story to tell, and we're here to make sure it's told.

Enrollment Marketing: Engaging Parents During Enrollment Time

Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year cycle, all...

Enrollment Marketing Plan: How to Perfectly Time Your Campaigns

Updated: March 2025 - We’ve refreshed this article with the latest enrollment marketing strategies to help schools time campaigns and boost enrollment. How to...

Schedule Strategy Review