Sonority Group Blog

Marketing for Schools

6 min read

The Future of Admissions: How AI is Transforming Enrollment Marketing

Chris Davie: 6/25/24 2:27 PM

In the rapidly evolving landscape of higher education, the competition for attracting prospective students has never been greater. Universities and...

5 min read

The Role Counselors Play in the Admissions Funnel

Brittany Burke: 10/11/23 8:41 AM

In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on...

5 min read

Enrollment Marketing: Engaging Parents During Enrollment Time

Chris Davie: 9/19/23 10:25 AM

Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year...

4 min read

Enrollment Marketing Plan: Timing Your Campaigns

Brittany Burke: 7/17/23 9:53 AM

At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...

5 min read

Unleashing the Power of Targeted Ads in Education Marketing

Michael Elliott: 6/21/23 10:14 AM

Higher education marketing is becoming increasingly more competitive by the minute. As we move toward the 'demographic cliff' of high school...

4 min read

Enrollment Marketing: Engaging the Next Generation of Students

Brandy Castle: 5/23/23 11:15 AM

Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...

4 min read

Building a Successful Social Media Strategy for Schools

Chris Davie: 4/28/23 9:31 AM

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

5 min read

Increasing ROI with Higher Education Content Marketing

Michael Elliott: 3/30/23 12:04 PM

Make no mistake: in the competitive world of higher education, content marketing can make or break your enrollment success. It allows you to...

3 min read

Importance of a CRM in Inbound Marketing for Schools

Brittany Burke: 3/23/23 11:51 AM

Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...

3 min read

Social Media Marketing for Schools [Paid versus Organic]

Chris Davie: 2/23/23 12:43 PM

Any current effort in attracting potential students to your institution that doesn't include some social media component is incomplete. That might...

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