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Sonority Group Blog

Education Marketing

Streamline Your College Admissions Funnel Using Workflows

4 min read

Streamline Your College Admissions Funnel Using Workflows

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff shortages, especially considering that the student journey is becoming more complicated thanks to the...

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The Role of Prospecting in Education Lead Generation

4 min read

The Role of Prospecting in Education Lead Generation

Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education sector, you might have hundreds of student prospects expressing interest in your school, but few of them...

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Student Enrollment Lead Generation: Inbound vs Outbound

4 min read

Student Enrollment Lead Generation: Inbound vs Outbound

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective. Thanks in part, to changing student preferences and external factors outside any school's control.

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Why You Need More than an Admissions Funnel Template

4 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be education marketing gold can leave your school's marketing efforts feeling like a woefully unlucky bunch. 

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5 Inbound Education Marketing Ideas for Your School

4 min read

5 Inbound Education Marketing Ideas for Your School

We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers right to their doorstep, and converting them into loyal customers.

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Making the Most of Your Higher Education Marketing Strategy

4 min read

Making the Most of Your Higher Education Marketing Strategy

Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions spent on digital and traditional marketing campaigns specifically designed to recruit students. The...

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Generate Leads for Education [6 Content Marketing Ideas]

4 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players:

1) The businesses trying to pursue prospective customers.

2) The customers deciding whether a company is attractive enough to spend money on.

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Is Your Higher Education Inbound Marketing Google Ready?

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions professionals. After all, 67% of prospective students use search engines as their first (and most...

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What to Look for When Hiring a Higher Education Marketing Agency

3 min read

What to Look for When Hiring a Higher Education Marketing Agency

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your institution. And when you're in such a high-stakes industry, you can't afford to appear unprepared,...

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Education Lead Generation: Why It’s Pivotal to Your Success

3 min read

Education Lead Generation: Why It’s Pivotal to Your Success

Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get their messaging to their core audiences, admissions and communications offices struggle to build on existing...

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