4 min read
Chris Davie: Sep 19, 2023 10:25:50 AM
Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year...
3 min read
Brittany Burke: Jul 17, 2023 9:53:08 AM
At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...
4 min read
Michael Elliott: Jun 21, 2023 10:14:31 AM
Higher education marketing is becoming increasingly more competitive by the minute. As we move toward the 'demographic cliff' of high school...
3 min read
Brandy Castle: May 23, 2023 11:15:10 AM
Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...
4 min read
Brandy Castle: Apr 12, 2023 8:59:22 AM
Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...
4 min read
Michael Elliott: Mar 30, 2023 12:04:36 PM
Make no mistake: in the competitive world of higher education, content marketing can make or break your enrollment success. It allows you to...
3 min read
Brittany Burke: Mar 23, 2023 11:51:44 AM
Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...
![Social Media Marketing for Schools [Paid versus Organic]](https://www.sonoritygroup.com/hubfs/Social%20media%20marketing%20for%20schools.png)
3 min read
Chris Davie: Feb 23, 2023 12:43:00 PM
Any current effort in attracting potential students to your institution that doesn't include some social media component is incomplete. That might...
3 min read
Chris Davie: Jan 30, 2023 9:37:36 AM
Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a...
3 min read
Brandy Castle: Jan 11, 2023 11:00:59 AM
Make no mistake. When it comes to marketing, social media has fundamentally changed over the last decades. And while a single blog article would not...
