Sonority Group Blog

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Education Marketing (3)

Why You Need More than an Admissions Funnel Template

5 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...

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5 Inbound Education Marketing Ideas for Your School

6 min read

5 Inbound Education Marketing Ideas for Your School

We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers...

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Making the Most of Your Higher Education Marketing Strategy

5 min read

Making the Most of Your Higher Education Marketing Strategy

Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions...

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Generate Leads for Education [6 Content Marketing Ideas]

6 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players: 1) The businesses trying to pursue prospective customers. 2) The customers deciding whether a company is...

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Is Your Higher Education Inbound Marketing Google Ready?

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions...

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What to Look for When Hiring a Higher Education Marketing Agency

5 min read

What to Look for When Hiring a Higher Education Marketing Agency

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your...

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Education Lead Generation: Why It’s Pivotal to Your Success

4 min read

Education Lead Generation: Why It’s Pivotal to Your Success

Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get...

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6 Tips for Finding the Best School Website Design Agency

3 min read

6 Tips for Finding the Best School Website Design Agency

For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for...

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Why It's Time to Audit Your Admissions Enrollment Funnel

4 min read

Why It's Time to Audit Your Admissions Enrollment Funnel

It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...

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Inbound Marketing for Colleges: Why it’s so Important

5 min read

Inbound Marketing for Colleges: Why it’s so Important

Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques,...

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