5 min read
Why You Need More than an Admissions Funnel Template
Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...
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5 min read
Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...
6 min read
We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers...
5 min read
Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions...
6 min read
Lead generation has two key players: 1) The businesses trying to pursue prospective customers. 2) The customers deciding whether a company is...
4 min read
In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions...
5 min read
The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your...
4 min read
Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get...
3 min read
For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for...
4 min read
It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...
5 min read
Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques,...