5 min read
Understanding the Admissions Funnel [and Why You Need One]
Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...
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5 min read
Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...
3 min read
Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...
5 min read
The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from...
4 min read
When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective...
5 min read
Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know...
6 min read
For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...
5 min read
Higher education marketing has changed a great deal in the last decade. Traditional marketing and advertising efforts are becoming more and more...
4 min read
The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled...
6 min read
How To Leverage Education Lead Generation Companies: Inbound marketing has seen a rapid rise in higher education in recent years. Its focus on value...
6 min read
How To Monitor Your School's Social Media Marketing: Within education marketing, it's almost impossible to look beyond social media as a crucial...