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Increase Student Enrollment

Enrollment Marketing: Engaging Parents During Enrollment

5 min read

Enrollment Marketing: Engaging Parents During Enrollment Time

Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year...

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Enrollment Marketing Plan: Timing Your Campaigns

4 min read

Enrollment Marketing Plan: Timing Your Campaigns

At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...

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Unleashing the Power of Targeted Ads in Education Marketing

5 min read

Unleashing the Power of Targeted Ads in Education Marketing

Higher education marketing is becoming increasingly more competitive by the minute. As we move toward the 'demographic cliff' of high school...

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Building a Successful Social Media Strategy for Schools

4 min read

Building a Successful Social Media Strategy for Schools

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

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Breaking Down the Admissions Funnel Flow Chart

4 min read

Breaking Down the Admissions Funnel Flow Chart

Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...

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Increasing ROI with Higher Education Content Marketing

5 min read

Increasing ROI with Higher Education Content Marketing

Make no mistake: in the competitive world of higher education, content marketing can make or break your enrollment success. It allows you to...

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Importance of a CRM in Inbound Marketing for Schools

3 min read

Importance of a CRM in Inbound Marketing for Schools

Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...

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The Right Marketing Strategies for Online Education Programs

4 min read

The Right Marketing Strategies for Online Education Programs

The last few years have shown that online education programs have become pivotal to success across the higher education landscape. What became a...

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5 Optimization Methods for Your Admissions Recruitment Funnel

4 min read

5 Optimization Methods for Your Admissions Recruitment Funnel

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...

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Importance of Lead Generation in Online Education

5 min read

Importance of Lead Generation in Online Education

Online learning programs have carved out a niche in higher education over the last decade. Add in the arrival of the COVID-19 pandemic, and...

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