Sonority Group Blog

Increase Student Enrollment

5 Optimization Methods for Your Admissions Recruitment Funnel

4 min read

5 Optimization Methods for Your Admissions Recruitment Funnel

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...

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Importance of Lead Generation in Online Education

3 min read

Importance of Lead Generation in Online Education

Online learning programs have carved out a niche in higher education over the last decade. Add in the arrival of the COVID-19 pandemic, and...

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Student Enrollment Lead Generation: Inbound vs Outbound

4 min read

Student Enrollment Lead Generation: Inbound vs Outbound

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective....

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What the Best School Website Design Agencies Have in Common

4 min read

What the Best School Website Design Agencies Have in Common

Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and...

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Exercise Caution When Purchasing Student Leads Online

4 min read

Exercise Caution When Purchasing Student Leads Online

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...

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Simple School Website Design Ideas to Boost Engagement

4 min read

Simple School Website Design Ideas to Boost Engagement

We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned...

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Generate Leads for Education [6 Content Marketing Ideas]

4 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players:

1) The businesses trying to pursue prospective customers.

2) The customers deciding whether a company is...

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Is Your Higher Education Inbound Marketing Google Ready?

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions...

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What to Look for When Hiring a Higher Education Marketing Agency

3 min read

What to Look for When Hiring a Higher Education Marketing Agency

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your...

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Education Lead Generation: Why It’s Pivotal to Your Success

3 min read

Education Lead Generation: Why It’s Pivotal to Your Success

Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get...

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