5 min read
Chris Davie: Mar 10, 2022 9:36:26 AM
Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques,...
![Understanding the Admissions Funnel [and Why You Need One]](https://www.sonoritygroup.com/hubfs/Understanding%20the%20Admissions%20Funnel%20and%20Why%20You%20Need%20One%5D.png)
5 min read
Chris Davie: Mar 3, 2022 10:05:09 AM
Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...
3 min read
Brandy Castle: Feb 23, 2022 10:47:19 AM
Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...
5 min read
Brittany Burke: Feb 8, 2022 9:38:37 AM
The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from...
5 min read
Chris Davie: Jan 11, 2022 9:24:56 AM
Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know...
6 min read
Brandy Castle: Dec 9, 2021 10:48:31 AM
For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...
6 min read
Chris Davie: Dec 18, 2019 9:15:00 AM
How To Leverage Education Lead Generation Companies: Inbound marketing has seen a rapid rise in higher education in recent years. Its focus on value...
4 min read
Chris Davie: May 2, 2019 4:59:48 PM
Lead Nurturing To Increase Student Enrollment: Connecting education with traditional business marketing strategies is not always easy. "Leads" and...
7 min read
Chris Davie: Jan 24, 2019 1:28:09 PM
What To Expect In Education Marketing: With the evolution of technology and consumer behaviors, Universities and Higher Education Institutions are...
5 min read
Chris Davie: Oct 18, 2018 2:51:00 PM
Improving Your School's Enrollment Conversion With Inbound Marketing: In higher education, digital marketing tends to take a back seat. For decades,...
