3 min read
Brittany Burke: Jul 17, 2023 9:53:08 AM
At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...
3 min read
Brandy Castle: May 23, 2023 11:15:10 AM
Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...
4 min read
Brandy Castle: Apr 12, 2023 8:59:22 AM
Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...
4 min read
Brandy Castle: Dec 8, 2022 10:04:56 AM
The last few years have shown that online education programs have become pivotal to success across the higher education landscape. What became a...
4 min read
Brittany Burke: Nov 17, 2022 10:15:41 AM
Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...
4 min read
Chris Davie: Oct 27, 2022 10:47:35 AM
When it comes to student lead generation, getting as many contacts into your admissions database is only part of the equation. The process of how...
4 min read
Brandy Castle: Aug 4, 2022 12:03:05 PM
Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...
4 min read
Chris Davie: Jul 29, 2022 9:36:40 AM
Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education...
4 min read
Brandy Castle: Jun 16, 2022 11:14:46 AM
Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...
4 min read
Chris Davie: Jun 9, 2022 10:06:00 AM
Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...
