5 min read
Brittany Burke: 10/11/23 8:41 AM
In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on...
4 min read
Brittany Burke: 7/17/23 9:53 AM
At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...
4 min read
Brandy Castle: 5/23/23 11:15 AM
Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...
5 min read
Brandy Castle: 4/12/23 8:59 AM
Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...
4 min read
Brandy Castle: 12/8/22 10:04 AM
The last few years have shown that online education programs have become pivotal to success across the higher education landscape. What became a...
6 min read
Brittany Burke: 11/17/22 10:15 AM
Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...
5 min read
Chris Davie: 10/27/22 10:47 AM
When it comes to student lead generation, getting as many contacts into your admissions database is only part of the equation. The process of how...
4 min read
Brandy Castle: 8/4/22 12:03 PM
Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...
4 min read
Chris Davie: 7/29/22 9:36 AM
Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education...
5 min read
Brandy Castle: 6/16/22 11:14 AM
Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...
