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Brittany Burke

The Role Counselors Play in the Admissions Funnel

3 min read

The Role Counselors Play in the Admissions Funnel

In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on the internet, and straightforward application processes.

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Enrollment Marketing Plan: Timing Your Campaigns

3 min read

Enrollment Marketing Plan: Timing Your Campaigns

At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...

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Importance of a CRM in Inbound Marketing for Schools

3 min read

Importance of a CRM in Inbound Marketing for Schools

Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...

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5 Optimization Methods for Your Admissions Recruitment Funnel

4 min read

5 Optimization Methods for Your Admissions Recruitment Funnel

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...

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Inbound Marketing for Universities: Reinventing the Wheel

5 min read

Inbound Marketing for Universities: Reinventing the Wheel

If you're a marketer looking to improve your recruitment and promotional strategies, chances are you've heard about inbound marketing for higher...

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What the Best School Website Design Agencies Have in Common

4 min read

What the Best School Website Design Agencies Have in Common

Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and works.

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5 Inbound Education Marketing Ideas for Your School

4 min read

5 Inbound Education Marketing Ideas for Your School

We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers...

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Generate Leads for Education [6 Content Marketing Ideas]

6 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players: 1) The businesses trying to pursue prospective customers. 2) The customers deciding whether a company is...

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Higher Education Marketing Firms Are the Niche You Need

4 min read

Higher Education Marketing Firms Are the Niche You Need

Everyone needs a niche. This is especially true in higher education marketing, where finding external partners with existing expertise within your...

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6 Tips for Finding the Best School Website Design Agency

3 min read

6 Tips for Finding the Best School Website Design Agency

For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for...

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