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Lead Generation

The Role Counselors Play in the Admissions Funnel

3 min read

The Role Counselors Play in the Admissions Funnel

In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on...

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Enrollment Marketing: Engaging Parents During Enrollment

4 min read

Enrollment Marketing: Engaging Parents During Enrollment Time

Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year...

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Enrollment Marketing Plan: Timing Your Campaigns

3 min read

Enrollment Marketing Plan: Timing Your Campaigns

At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...

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Unleashing the Power of Targeted Ads in Education Marketing

5 min read

Unleashing the Power of Targeted Ads in Education Marketing

Higher education marketing is becoming increasingly more competitive by the minute. As we move toward the 'demographic cliff' of high school...

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Enrollment Marketing: Engaging the Next Generation of Students

3 min read

Enrollment Marketing: Engaging the Next Generation of Students

Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...

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Building a Successful Social Media Strategy for Schools

4 min read

Building a Successful Social Media Strategy for Schools

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

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Breaking Down the Admissions Funnel Flow Chart

4 min read

Breaking Down the Admissions Funnel Flow Chart

Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...

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Increasing ROI with Higher Education Content Marketing

5 min read

Increasing ROI with Higher Education Content Marketing

Make no mistake: in the competitive world of higher education, content marketing can make or break your enrollment success. It allows you to...

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Importance of a CRM in Inbound Marketing for Schools

3 min read

Importance of a CRM in Inbound Marketing for Schools

Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...

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Overcoming Shifts in Education Marketing

3 min read

Overcoming Shifts in Education Marketing

Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a...

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