5 Trends In Higher Education Marketing For 2019

January 24, 2019 | Chris Davie

 

What To Expect In Education Marketing for 2019

 

With the evolution of technology and consumer behaviors, Universities and Higher Education Institutions are entering a new phase of Digital Marketing. Like other industries, educators must embrace these changes and find ways to leverage them in their marketing campaigns to stay competitive. As we embark into 2019 and reflect on the marketing trends in 2018, we can see those trends that will continue to grow and those that are just starting to take hold. Here are five Education Marketing Strategies to not only look for, but to incorporate in your 2019 marketing plan.

4 Ways Inbound Marketing Can Convert Prospects to Students

October 18, 2018 | Chris Davie

Improving Your School's Enrollment Conversion With Inbound Marketing 

 

In higher education, digital marketing tends to take a back seat. For decades, sending students a view book and a personalized letter from admissions was enough to get them to visit campus, apply, and become a student.

 

Unfortunately, that's no longer the case. Thanks to online programs and for-profit institutions, competition for high school students has become fierce. Thanks to the increased choice, the average U.S. student now applies to more than 3 colleges, with sending out as many as 40 applications.

Reach Gen Z with Your School's Social Media Marketing On Instagram

October 03, 2018 | Brandy Castle

 

Improving Your School's Social Media Marketing on Instagram

 

The conversation has been all about Millennials for years. The time has come to shift our focus to Generation Z. Luckily, your education marketing strategies aren't starting from ground zero because many of the same marketing methods apply to Gen Z. However, there are a few significant differences. One of them is that Instagram is to Gen Z what Facebook is to Millennials. Gen Z'ers post updates about their lives, comment on each other's posts and have real conversations on the platform. As a result, Instagram delivers some of the highest engagement rates for higher education institutions.

 

To reach prospective students, you should be working on creating a strong presence on Instagram with eye-catching posts, social interactions, and creative marketing.

5 Inbound Lead Magnets To Increase School Enrollment

September 12, 2018 | Chris Davie

5 Content Lead Magnets That Increase School Enrollment

Higher education marketing has changed drastically over the past few years. The days in which a university could simply send a viewbook to a large list of purchased SAT names are long over. Today, as a large number of institutions are competing for a limited number of potential students, more nuanced strategies are absolutely crucial. 

 

Enter inbound marketing, a concept that builds itself on providing value rather than promotion. Its methodology, with an emphasis on education, aligns closely with the core mission of educational institutions. That's why colleges and universities across the country have increasingly embraced the concept to attract and convert future students on their way through the enrollment journey.

 

Want to Increase Student Enrollment? 5 Inbound Marketing Tips for Colleges

July 31, 2018 | Chris Davie

Need To Increase Student Enrollment?

Here's a sobering statistic: overall student enrollment in higher education has been falling over the past six years, according to the data from the National Student Clearinghouse Research Center. Unfortunately, this trend is unlikely to reverse on its own, as researchers believe that the decline is likely to continue in the coming years. As a result, it's more important than ever that you take action now to proactively recruit future students.