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Chris Davie

The Future of Admissions: How AI is Transforming Enrollment Marketing

6 min read

The Future of Admissions: How AI is Transforming Enrollment Marketing

In the rapidly evolving landscape of higher education, the competition for attracting prospective students has never been greater. Universities and colleges are constantly seeking innovative ways to stand out and connect with potential applicants.

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Enrollment Marketing: Engaging Parents During Enrollment Time

5 min read

Enrollment Marketing: Engaging Parents During Enrollment Time

Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year...

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Building a Successful Social Media Strategy for Schools

4 min read

Building a Successful Social Media Strategy for Schools

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

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Social Media Marketing for Schools [Paid versus Organic]

3 min read

Social Media Marketing for Schools [Paid versus Organic]

Any current effort in attracting potential students to your institution that doesn't include some social media component is incomplete. That might...

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Overcoming Shifts in Education Marketing

4 min read

Overcoming Shifts in Education Marketing

Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a...

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How You Collect Your Education Leads Matters

5 min read

How You Collect Your Education Leads Matters

When it comes to student lead generation, getting as many contacts into your admissions database is only part of the equation. The process of how...

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The Role of Prospecting in Education Lead Generation

4 min read

The Role of Prospecting in Education Lead Generation

Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education...

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Student Enrollment Lead Generation: Inbound vs Outbound

5 min read

Student Enrollment Lead Generation: Inbound vs Outbound

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective....

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Exercise Caution When Purchasing Student Leads Online

6 min read

Exercise Caution When Purchasing Student Leads Online

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...

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Making the Most of Your Higher Education Marketing Strategy

5 min read

Making the Most of Your Higher Education Marketing Strategy

Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions...

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