5 min read
Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions spent on digital and traditional marketing campaigns specifically designed to recruit students. The...
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4 min read
In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions...
4 min read
Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get...
5 min read
Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques,...
![Understanding the Admissions Funnel [and Why You Need One]](https://www.sonoritygroup.com/hs-fs/hubfs/Understanding%20the%20Admissions%20Funnel%20and%20Why%20You%20Need%20One%5D.png?width=800&height=450&name=Understanding%20the%20Admissions%20Funnel%20and%20Why%20You%20Need%20One%5D.png)
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Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...
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When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective...
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Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know...
6 min read
How To Leverage Education Lead Generation Companies: Inbound marketing has seen a rapid rise in higher education in recent years. Its focus on value...
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Lead Nurturing To Increase Student Enrollment: Connecting education with traditional business marketing strategies is not always easy. "Leads" and...
7 min read
What To Expect In Education Marketing: With the evolution of technology and consumer behaviors, Universities and Higher Education Institutions are...
