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Chris Davie

Is Your Higher Education Inbound Marketing Google Ready?

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions professionals. After all, 67% of prospective students use search engines as their first (and most...

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Education Lead Generation: Why It’s Pivotal to Your Success

4 min read

Education Lead Generation: Why It’s Pivotal to Your Success

Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get...

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Inbound Marketing for Colleges: Why it’s so Important

5 min read

Inbound Marketing for Colleges: Why it’s so Important

Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques,...

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Understanding the Admissions Funnel [and Why You Need One]

5 min read

Understanding the Admissions Funnel [and Why You Need One]

Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...

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Don’t Let Your School Website Design Hinder Marketing Efforts

4 min read

Don’t Let Your School Website Design Hinder Marketing Efforts

When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective...

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Education Marketing Plan: Is it Time to Hire Help?

5 min read

Education Marketing Plan: Is it Time to Hire Help?

Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know...

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Using Education Lead Generation Companies

6 min read

Using Education Lead Generation Companies - Do They Work?

How To Leverage Education Lead Generation Companies: Inbound marketing has seen a rapid rise in higher education in recent years. Its focus on value...

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Increase-student-enrollment-lead-nurturing

5 min read

The Role of Lead Nurturing in Increasing Student Enrollment

Lead Nurturing To Increase Student Enrollment: Connecting education with traditional business marketing strategies is not always easy. "Leads" and...

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5 Trends In Higher Education Marketing

7 min read

5 Trends In Higher Education Marketing

What To Expect In Education Marketing: With the evolution of technology and consumer behaviors, Universities and Higher Education Institutions are...

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6 Essential Truths in Higher Education Branding

5 min read

6 Essential Truths in Higher Education Branding

Truths in Higher Education Branding: You want to stand out. Your college or university is simply different than the others. Yes, they boast about a...

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