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Brandy Castle

Email Newsletters for Higher Education Digital Marketing

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one of the most powerful digital marketing strategies for lead nurturing. Colleges and universities have...

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5 Social Media Strategies for Increased School Enrollment

4 min read

5 Social Media Strategies for Increased School Enrollment

For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...

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5 Advantages of Using Marketing Automation for Schools

3 min read

5 Advantages of Using Marketing Automation for Schools

The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled...

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Social Media Marketing For Schools

4 min read

Social Media Marketing For Schools - 7 Metrics You Should Be Tracking

How To Monitor Your School's Social Media Marketing: Within education marketing, it's almost impossible to look beyond social media as a crucial...

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Social-Media-For-Gen-Z-Students

5 min read

Reach Gen Z with Your School's Social Media Marketing On Instagram

Improving Your School's Social Media Marketing on Instagram: The conversation has been all about Millennials for years. The time has come to shift...

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Social Media Marketing for Schools

4 min read

Social Media Marketing For Schools - Are You Leveraging Your Community?

It's Time Your Students Get Involved We've truly arrived in the digital age. Today, almost every college and university has a social media presence....

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Better To Be Decisive Than Right

2 min read

Sometimes It's Better To Be Decisive Than Right

I remember exactly the moment I heard a colleague say “Sometimes it’s better to be decisive than right” for the first time. We were discussing the...

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