Brandy Castle

Brandy leads creative at Sonority Group, blending insight and heart to craft visual and verbal strategies that connect schools with the students they serve.

What the Best School Website Design Agencies Have in Common

6 min read

What the Best School Website Design Agencies Have in Common

Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and works.

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Why You Need More than an Admissions Funnel Template

5 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...

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5 Inbound Marketing Ideas for Schools Using Paid Media

9 min read

5 Inbound Marketing Ideas for Schools Using Paid Media

Updated: April 2025 - We’ve refreshed this article with the latest statistics and inbound marketing trends for schools. We can’t help but “Google.”...

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Simple School Website Design Ideas to Boost Engagement

6 min read

Simple School Website Design Ideas to Boost Engagement

We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned...

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Generate Leads for Education [6 Content Marketing Ideas]

6 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players: 1) The businesses trying to pursue prospective customers. 2) The customers deciding whether a company is...

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Higher Education Marketing Firms Are the Niche You Need

4 min read

Higher Education Marketing Firms Are the Niche You Need

Everyone needs a niche. This is especially true in higher education marketing, where finding external partners with existing expertise within your...

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What to Look for When Hiring a Higher Education Marketing Agency

5 min read

What to Look for When Hiring a Higher Education Marketing Agency

Updated: April 2025 - We’ve refreshed this article with the latest statistics and education marketing trends. The way we market continues to evolve,...

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6 Tips for Finding the Best School Website Design Agency

3 min read

6 Tips for Finding the Best School Website Design Agency

For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for...

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Why It's Time to Audit Your Admissions Enrollment Funnel

4 min read

Why It's Time to Audit Your Admissions Enrollment Funnel

It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...

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3 Email Newsletters for Higher Education Digital Marketing

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...

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