Brandy Castle

Brandy leads creative at Sonority Group, blending insight and heart to craft visual and verbal strategies that connect schools with the students they serve.

Does Your Higher Education Marketing Account for Hidden Decision Makers?

5 min read

Does Your Higher Education Marketing Account for Hidden Decision Makers?

The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from admissions to alumni to individual academic departments.

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5 Social Media Strategies for Increased School Enrollment

6 min read

5 Social Media Strategies for Increased School Enrollment

For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...

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5 Inbound Marketing Mistakes to Avoid in School Website Design

4 min read

5 Inbound Marketing Mistakes to Avoid in School Website Design

Any school looking to increase student enrollment can gain a lot from learning inbound marketing tactics.

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6 Reasons Inbound Marketing Improves Your Student Enrollment

5 min read

6 Reasons Inbound Marketing Improves Your Student Enrollment

Higher education marketing has changed a great deal in the last decade. Traditional marketing and advertising efforts are becoming more and more...

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5 Advantages of Using Marketing Automation for Schools

4 min read

5 Advantages of Using Marketing Automation for Schools

The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled...

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Social Media Marketing For Schools

6 min read

Social Media Marketing For Schools - 7 Metrics You Should Be Tracking

How To Monitor Your School's Social Media Marketing: Within education marketing, it's almost impossible to look beyond social media as a crucial...

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Social-Media-For-Gen-Z-Students

6 min read

Reach Gen Z with Your School's Social Media Marketing On Instagram

Improving Your School's Social Media Marketing on Instagram: The conversation has been all about Millennials for years. The time has come to shift...

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Social Media Marketing for Schools

5 min read

Social Media Marketing For Schools - Are You Leveraging Your Community?

It's Time Your Students Get Involved We've truly arrived in the digital age. Today, almost every college and university has a social media presence....

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