5 min read
The Role Counselors Play in the Admissions Funnel
In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on...
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5 min read
In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on...
6 min read
Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...
6 min read
Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...
4 min read
Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...
5 min read
Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...
4 min read
It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...
5 min read
Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...
3 min read
Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...
5 min read
Lead Nurturing To Increase Student Enrollment: Connecting education with traditional business marketing strategies is not always easy. "Leads" and...