Education Marketing & Enrollment Insights for Schools & Universities

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Admissions Funnel Optimization

The Role Counselors Play in the Admissions Funnel

5 min read

The Role Counselors Play in the Admissions Funnel

In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on...

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Breaking Down the Admissions Funnel Flow Chart

6 min read

Breaking Down the Admissions Funnel Flow Chart

Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...

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5 Optimization Methods for Your Admissions Recruitment Funnel

6 min read

5 Optimization Methods for Your Admissions Recruitment Funnel

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...

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Streamline Your College Admissions Funnel Using Workflows

4 min read

Streamline Your College Admissions Funnel Using Workflows

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...

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Why You Need More than an Admissions Funnel Template

5 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...

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Why It's Time to Audit Your Admissions Enrollment Funnel

4 min read

Why It's Time to Audit Your Admissions Enrollment Funnel

It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...

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Understanding the Admissions Funnel [and Why You Need One]

5 min read

Understanding the Admissions Funnel [and Why You Need One]

Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...

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3 Email Newsletters for Higher Education Digital Marketing

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...

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Increase-student-enrollment-lead-nurturing

5 min read

The Role of Lead Nurturing in Increasing Student Enrollment

Lead Nurturing To Increase Student Enrollment: Connecting education with traditional business marketing strategies is not always easy. "Leads" and...

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