HIGHER ED MARKETING 
BUILT BY PEOPLE WHO'VE BUILT SCHOOLS

We start from the enrollment number you have to hit and work back to the marketing, rather than the other way around. That comes from having opened, operated, and scaled schools ourselves, so we read a funnel the way you do. The second difference is the leadership layer. Our fractional CMO engagement puts a senior strategist inside your team, working on strategy and alignment alongside the execution rather than only delivering the work. You can engage us for the execution, the leadership, or both.

It depends on the channel. Paid search and paid social can move within weeks, since the changes are live as soon as they ship. SEO and funnel work run in quarters, because content has to be indexed and ranked, and a funnel change has to be measured across a full inquiry-to-start cycle before you can tell whether it worked. We'll tell you which one you're looking at before you commit to anything.

Almost nothing. We'll scan your website and the ad activity we can see publicly before we meet, so there's no need to pull that together. What we can't see from the outside is what happens after an inquiry arrives: your funnel stages and conversion rates, how your nurture is performing, and what your CRM is telling you. Anything you're comfortable sharing there gives us more to work with. If you'd rather just show up and talk, that also works. We'll ask what we need to ask on the call.

If there's a natural fit between what you need and what we do, we'll say so and share how we typically work with schools like yours. If there isn't, we'll tell you that too. Either way, you'll leave with specific direction you can act on regardless of whether we ever work together.

No. Ad performance is one of many inputs. We look at the whole marketing ecosystem and path a student takes, from the first time they hear your name through to the day they start class. If your ad accounts turn out to be the issue, we'll say so. Most of the time there are multiple areas to optimize.

A senior member of the Sonority team with direct experience opening, operating, or growing schools. The assessment is critical foundational work, so we treat it that way.