REACH AND INSPIRE YOUR FUTURE STUDENTS
education marketing for schools
Enrollment Success Through Data Insights, Technology, and Digital Marketing
Hit Your Enrollment Goals
Whether you’re exploring ways to refresh your enrollment marketing strategy or completely reinvent it, we partner with schools to create authentic connections that resonate with prospective students and families.
We don’t just run campaigns — we design and execute comprehensive strategies that maximize the success of your marketing initiatives, delivering growth, engagement, and ROI.
Our Approach
We utilize targeted digital advertising, SEO, website design, content creation, and marketing automation to engage prospective students, generate high-quality leads, and build enrollment pipelines. By combining AI-powered insights with human expertise, we optimize marketing performance at every stage of the enrollment journey — from impressions to enrollments — ensuring maximum ROI for your marketing dollars.
Digital Advertising (SEM/PPC)
We deliver highly optimized PPC campaigns using advanced targeting, diverse ad formats, and AI tools to boost visibility and drive conversions.
Programmatic & Connected TV
We reach your target audience with programmatic ads across connected TVs, digital billboards, and streaming services like Disney+ and Hulu, spanning their entire digital experience.
Search Optimization (SEO)
We optimize your website and content for keywords, voice search, and AI models, using content distribution, data markup, and best-in-class technical optimization.
Social Media Marketing
Whether driving leads, growing your social media presence or increasing engagement, we will deploy and manage all aspects of your paid social media campaigns.
Content Creation
We create website pages, landing pages, blogs, and long-form content like ebooks and career guides to attract, nurture, and convert prospective students.
Email & SMS Marketing
We craft targeted email and SMS campaigns to engage students, nurture leads, and drive action with personalized, timely, and relevant communications that foster lasting connections.
Technology & Automation
We automate lead nurturing and marketing tasks while optimizing CRMs, analytics, and ad platforms to create efficiencies, save resources, and ensure transparency across campaigns.
Web Design & Development
We design conversion-optimized websites that showcase your school’s authentic identity with an intuitive user experience and strong SEO to drive visibility.
Trusted by Institutions Across Higher Education
From nursing to music production, universities to trade schools, we’ve designed and executed recruitment marketing strategies of all types. No matter your focus, we connect your school with the right students to increase enrollment.
"We have been working with Sonority Group for over eight years to grow Dark Horse Institute. I have never worked with a team that has a deeper understanding of what it takes to navigate SEO, PPC and all forms of social media in order to maximize our marketing dollars and our brand. Sonority Group’s results speak for themselves."
Robin Crow
CEO
About Sonority Group
We’re a team of marketing, technology, and education management experts dedicated to helping schools grow. As former school leaders, we bring a unique perspective and a deep understanding of the complexities of running institutions and the recruitment strategies needed to succeed.
Our approach combines human expertise with the power of technology to design and execute enrollment growth initiatives. From building conversion-focused websites to implementing targeted advertising, SEO, and marketing automation, we create solutions tailored to the unique needs of each school.
Every institution has its own story to tell, and we're here to make sure it's told.
About Sonority Group
We’re a team of marketing, technology, and education management experts dedicated to helping schools grow. As former school leaders, we bring a unique perspective and a deep understanding of the complexities of running institutions and the recruitment strategies needed to succeed.
Our approach combines human expertise with the power of technology to design and execute enrollment growth initiatives. From building conversion-focused websites to implementing targeted advertising, SEO, and marketing automation, we create solutions tailored to the unique needs of each school.
Every institution has its own story to tell, and we're here to make sure it's told.
