The Role of Lead Nurturing in Increasing Student Enrollment

May 02, 2019 | Chris Davie

Lead Nurturing To Increase Student Enrollment

 

Connecting education with traditional business marketing strategies is not always easy. "Leads" and "sales" are foreign terms to education marketers and admissions professionals who just want to grow their enrollment and help their students succeed. But, once you cut through the jargon, you begin to realize that many of the same concepts actually translate to similar goals.

 

4 Ways Inbound Marketing Can Convert Prospects to Students

October 18, 2018 | Chris Davie

Improving Your School's Enrollment Conversion With Inbound Marketing 

 

In higher education, digital marketing tends to take a back seat. For decades, sending students a view book and a personalized letter from admissions was enough to get them to visit campus, apply, and become a student.

 

Unfortunately, that's no longer the case. Thanks to online programs and for-profit institutions, competition for high school students has become fierce. Thanks to the increased choice, the average U.S. student now applies to more than 3 colleges, with sending out as many as 40 applications.

How To Increase School Enrollment With 5 Key Metrics

March 19, 2018 | Chris Davie

 

Is your school growing?

We all love data when evaluating the success of marketing campaigns, website redesigns or the performance of our admissions teams. But are we using it to establish our growth strategies? We should!

 

When working to increase enrollment in your school, setting executable and attainable goals to drive your strategies is a must. There is nothing wrong with making them difficult, just not impossible. Setting unattainable targets do more damage than good. It deflates the team and likely impacts agendas across the entire operation. So how do we create a successful growth plan?