4 Ways Inbound Marketing Can Convert Prospects to Students

October 18, 2018 | Chris Davie

Improving Your School's Enrollment Conversion With Inbound Marketing 

 

In higher education, digital marketing tends to take a back seat. For decades, sending students a view book and a personalized letter from admissions was enough to get them to visit campus, apply, and become a student.

 

Unfortunately, that's no longer the case. Thanks to online programs and for-profit institutions, competition for high school students has become fierce. Thanks to the increased choice, the average U.S. student now applies to more than 3 colleges, with sending out as many as 40 applications.

Reach Gen Z with Your School's Social Media Marketing On Instagram

October 03, 2018 | Brandy Castle

 

Improving Your School's Social Media Marketing on Instagram

 

The conversation has been all about Millennials for years. The time has come to shift our focus to Generation Z. Luckily, your education marketing strategies aren't starting from ground zero because many of the same marketing methods apply to Gen Z. However, there are a few significant differences. One of them is that Instagram is to Gen Z what Facebook is to Millennials. Gen Z'ers post updates about their lives, comment on each other's posts and have real conversations on the platform. As a result, Instagram delivers some of the highest engagement rates for higher education institutions.

 

To reach prospective students, you should be working on creating a strong presence on Instagram with eye-catching posts, social interactions, and creative marketing.