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The Role Counselors Play in the Admissions Funnel

5 min read

The Role Counselors Play in the Admissions Funnel

In recent years, the college admission landscape has changed rapidly. This can be attributed to evolving demographics, easy access to information on the internet, and straightforward application processes.

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Enrollment Marketing: Engaging Parents During Enrollment

5 min read

Enrollment Marketing: Engaging Parents During Enrollment Time

Recruitment can easily become hectic with a marketing funnel as complex as higher education. You have countless channels to manage over a multi-year...

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Enrollment Marketing Plan: Timing Your Campaigns

4 min read

Enrollment Marketing Plan: Timing Your Campaigns

At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s...

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Unleashing the Power of Targeted Ads in Education Marketing

5 min read

Unleashing the Power of Targeted Ads in Education Marketing

Higher education marketing is becoming increasingly more competitive by the minute. As we move toward the 'demographic cliff' of high school...

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Enrollment Marketing: Engaging the Next Generation of Students

4 min read

Enrollment Marketing: Engaging the Next Generation of Students

Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students...

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Building a Successful Social Media Strategy for Schools

4 min read

Building a Successful Social Media Strategy for Schools

In today's connected world, social media marketing has become an essential tool for colleges and universities looking to reach and engage their...

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Breaking Down the Admissions Funnel Flow Chart

4 min read

Breaking Down the Admissions Funnel Flow Chart

Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have...

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Increasing ROI with Higher Education Content Marketing

5 min read

Increasing ROI with Higher Education Content Marketing

Make no mistake: in the competitive world of higher education, content marketing can make or break your enrollment success. It allows you to...

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Importance of a CRM in Inbound Marketing for Schools

3 min read

Importance of a CRM in Inbound Marketing for Schools

Every recruitment cycle, colleges and universities have thousands of prospective student candidates moving through their funnel. Some visit campus,...

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Social Media Marketing for Schools [Paid versus Organic]

3 min read

Social Media Marketing for Schools [Paid versus Organic]

Any current effort in attracting potential students to your institution that doesn't include some social media component is incomplete. That might...

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Overcoming Shifts in Education Marketing

4 min read

Overcoming Shifts in Education Marketing

Every year, new technologies emerge, and existing platforms change. Reaching a point where constant technology shifts and pivots are no longer a...

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Social Media Strategies for Colleges

3 min read

Social Media Strategies for Colleges [Are They Worth It?]

Make no mistake. When it comes to marketing, social media has fundamentally changed over the last decades. And while a single blog article would not...

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The Right Marketing Strategies for Online Education Programs

4 min read

The Right Marketing Strategies for Online Education Programs

The last few years have shown that online education programs have become pivotal to success across the higher education landscape. What became a...

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5 Optimization Methods for Your Admissions Recruitment Funnel

4 min read

5 Optimization Methods for Your Admissions Recruitment Funnel

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions...

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How You Collect Your Education Leads Matters

5 min read

How You Collect Your Education Leads Matters

When it comes to student lead generation, getting as many contacts into your admissions database is only part of the equation. The process of how...

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Importance of Lead Generation in Online Education

5 min read

Importance of Lead Generation in Online Education

Online learning programs have carved out a niche in higher education over the last decade. Add in the arrival of the COVID-19 pandemic, and...

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Inbound Marketing for Universities: Reinventing the Wheel

5 min read

Inbound Marketing for Universities: Reinventing the Wheel

If you're a marketer looking to improve your recruitment and promotional strategies, chances are you've heard about inbound marketing for higher...

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Streamline Your College Admissions Funnel Using Workflows

4 min read

Streamline Your College Admissions Funnel Using Workflows

Higher education marketers and admissions advisors are facing a conundrum. Recruiting students can be difficult amidst a tight budget and staff...

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The Role of Prospecting in Education Lead Generation

4 min read

The Role of Prospecting in Education Lead Generation

Even hardened sales veterans will tell you that lead generation usually feels like a continuous game of cat and mouse. When it comes to the education...

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Student Enrollment Lead Generation: Inbound vs Outbound

5 min read

Student Enrollment Lead Generation: Inbound vs Outbound

The world of higher education marketing is changing. Practices that reliably delivered results for years are beginning to become less effective....

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What the Best School Website Design Agencies Have in Common

4 min read

What the Best School Website Design Agencies Have in Common

Research after research keeps telling a story of a generation that equates a brand's personality and value to how its website looks, feels, and works.

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Why You Need More than an Admissions Funnel Template

4 min read

Why You Need More than an Admissions Funnel Template

Google is the undisputed leader in online search engine and advertising marketing. However, some of the digital marketing tips purported to be...

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Exercise Caution When Purchasing Student Leads Online

6 min read

Exercise Caution When Purchasing Student Leads Online

Buying student leads, like the names of SAT test-takers, is a long-established recruitment practice for countless colleges and universities across...

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5 Inbound Education Marketing Ideas for Your School

4 min read

5 Inbound Education Marketing Ideas for Your School

We can't help but "Google." And brands are leveraging this knowledge by using search engines as platforms for leaving breadcrumbs. Leading consumers...

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Making the Most of Your Higher Education Marketing Strategy

5 min read

Making the Most of Your Higher Education Marketing Strategy

Education marketing budgets are rising. The effort to attract students in the most competitive environment we've seen in decades has led to billions...

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Simple School Website Design Ideas to Boost Engagement

4 min read

Simple School Website Design Ideas to Boost Engagement

We've all had a user experience that felt like a sip of poorly brewed coffee. Of course, we hit the exit button within 15 seconds like most scorned...

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Generate Leads for Education [6 Content Marketing Ideas]

6 min read

Generate Leads for Education [6 Content Marketing Ideas]

Lead generation has two key players: 1) The businesses trying to pursue prospective customers. 2) The customers deciding whether a company is...

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Is Your Higher Education Inbound Marketing Google Ready?

4 min read

Is Your Higher Education Inbound Marketing Google Ready?

In today's digital environment, the importance of using Google to get in front of your school’s audience is obvious to most marketers and admissions...

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Higher Education Marketing Firms Are the Niche You Need

4 min read

Higher Education Marketing Firms Are the Niche You Need

Everyone needs a niche. This is especially true in higher education marketing, where finding external partners with existing expertise within your...

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What to Look for When Hiring a Higher Education Marketing Agency

5 min read

What to Look for When Hiring a Higher Education Marketing Agency

The way we market continues to evolve, so do the platforms we use and the audiences you try to reach with a message that evokes trust in your...

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Education Lead Generation: Why It’s Pivotal to Your Success

4 min read

Education Lead Generation: Why It’s Pivotal to Your Success

Generally speaking, education marketing strategies tend to be slow-moving. While other industries thrive on rapid innovation and iteration to get...

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6 Tips for Finding the Best School Website Design Agency

3 min read

6 Tips for Finding the Best School Website Design Agency

For today’s prospective student audience, recruitment and a top-notch website must be intertwined. After all, research shows again and again that for...

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Why It's Time to Audit Your Admissions Enrollment Funnel

3 min read

Why It's Time to Audit Your Admissions Enrollment Funnel

It is no secret that marketing for colleges and universities is changing. The landscape of how students find and choose schools is constantly...

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Inbound Marketing for Colleges: Why it’s so Important

3 min read

Inbound Marketing for Colleges: Why it’s so Important

Inbound marketing is one of the most important aspects of any business, and colleges are no exception. By using inbound marketing techniques,...

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Understanding the Admissions Funnel

5 min read

Understanding the Admissions Funnel [and Why You Need One]

Modern higher education marketing is a tough business. The market is more competitive than ever, budget is limited, and COVID-19 has brought...

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Email Newsletters for Higher Education Digital Marketing

3 min read

3 Email Newsletters for Higher Education Digital Marketing

Building a connection with potential students is the cornerstone of any successful enrollment marketing funnel. Email marketing continues to be one...

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Does Your Higher Education Marketing Account for Hidden Decision Makers?

5 min read

Does Your Higher Education Marketing Account for Hidden Decision Makers?

The world of higher education marketing is complex. You have to account for multiple audiences while speaking in many voices that range from...

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Don’t Let Your School Website Design Hinder Marketing Efforts

4 min read

Don’t Let Your School Website Design Hinder Marketing Efforts

When you're in charge of the website for a college, university, or other education-based institution, you know it's meant to inform prospective...

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Sonority Group Education Marketing Plan

5 min read

Education Marketing Plan: Is it Time to Hire Help?

Education marketing requires a different calculus – and when you're primarily targeting Gen Zers and Millennials, they are 'technology-savvy and know...

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5 Social Media Strategies for Increased School Enrollment

6 min read

5 Social Media Strategies for Increased School Enrollment

For today's college-bound students, choices have never been more plentiful. Students can choose a university that is public or private, in or out of...

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School Website Design

4 min read

5 Inbound Marketing Mistakes to Avoid in School Website Design

Any school looking to increase student enrollment can gain a lot from learning inbound marketing tactics.

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6 Reasons Inbound Marketing Improves Your Student Enrollment

5 min read

6 Reasons Inbound Marketing Improves Your Student Enrollment

Higher education marketing has changed a great deal in the last decade. Traditional marketing and advertising efforts are becoming more and more...

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5 Advantages of Using Marketing Automation for Schools

4 min read

5 Advantages of Using Marketing Automation for Schools

The importance of an efficient marketing funnel for schools cannot be understated. In today's marketing environment, where you can easily be pulled...

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Using Education Lead Generation Companies

6 min read

Using Education Lead Generation Companies - Do They Work?

How To Leverage Education Lead Generation Companies: Inbound marketing has seen a rapid rise in higher education in recent years. Its focus on value...

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Social Media Marketing For Schools

4 min read

Social Media Marketing For Schools - 7 Metrics You Should Be Tracking

How To Monitor Your School's Social Media Marketing: Within education marketing, it's almost impossible to look beyond social media as a crucial...

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Increase-student-enrollment-lead-nurturing

4 min read

The Role of Lead Nurturing in Increasing Student Enrollment

Lead Nurturing To Increase Student Enrollment: Connecting education with traditional business marketing strategies is not always easy. "Leads" and...

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5 Trends In Higher Education Marketing

6 min read

5 Trends In Higher Education Marketing

What To Expect In Education Marketing: With the evolution of technology and consumer behaviors, Universities and Higher Education Institutions are...

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6 Essential Truths in Higher Education Branding

4 min read

6 Essential Truths in Higher Education Branding

Truths in Higher Education Branding: You want to stand out. Your college or university is simply different than the others. Yes, they boast about a...

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4 Ways Inbound Marketing Can Convert Prospects to Students

5 min read

4 Ways Inbound Marketing Can Convert Prospects to Students

Improving Your School's Enrollment Conversion With Inbound Marketing: In higher education, digital marketing tends to take a back seat. For decades,...

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Social-Media-For-Gen-Z-Students

5 min read

Reach Gen Z with Your School's Social Media Marketing On Instagram

Improving Your School's Social Media Marketing on Instagram: The conversation has been all about Millennials for years. The time has come to shift...

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5-inbound-lead-magnets-education

4 min read

5 Inbound Lead Magnets To Increase School Enrollment

5 Content Lead Magnets That Increase School Enrollment Higher education marketing has changed drastically over the past few years. The days in which...

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Social Media Marketing for Schools

4 min read

Social Media Marketing For Schools - Are You Leveraging Your Community?

It's Time Your Students Get Involved We've truly arrived in the digital age. Today, almost every college and university has a social media presence....

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Want to Increase Student Enrollment? 5 Inbound Marketing Tips for Colleges

6 min read

Want to Increase Student Enrollment? 5 Inbound Marketing Tips for Colleges

Need To Increase Student Enrollment? Here's a sobering statistic: overall student enrollment in higher education has been falling over the past six...

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Higher-Education-Lead-Generation-Sonority-Group

7 min read

Higher Education Lead Generation - Building A Successful Strategy

How To Build A Successful Higher Education Lead Generation Strategy When building a successful lead generation strategy, an important question to ask...

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How To Increase School Enrollment With 5 Key Metrics

5 min read

How To Increase School Enrollment With 5 Key Metrics

Is your school growing? We all love data when evaluating the success of marketing campaigns, website redesigns or the performance of our admissions...

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95dd57_724accb737644eb5830504db0453f7c9

2 min read

What's Next For Audio Education?

This article by Partner Chris Davie originally appeared in the September 2015 issue of ProSound News and touches on the new Department of Education's...

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Better To Be Decisive Than Right

2 min read

Sometimes It's Better To Be Decisive Than Right

I remember exactly the moment I heard a colleague say “Sometimes it’s better to be decisive than right” for the first time. We were discussing the...

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